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How to find your design niche: 70 ideas to get you started

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There’s a continuous debate in the design community about whether or not a designer should specialize in one specific area or strive to be a jack-of-all trades. For designers who think it would be beneficial to find a super-specific niche, today we give you 70 ideas to get your creative juices flowing.

This list of possible design niches will jumpstart your creativity and help you decide where you want to focus your efforts as you work to build your design business.

There’s an endless number of niches not mentioned here. Please share your ideas for design niches by leaving a comment!

How to find your design niche: 70 ideas

  1. Find your design niche in designing web sites for small businesses
  2. Designing web sites that can be edited by non-programmer/coder clients
  3. Designing extremely original business cards
  4. Designing very fancy application icons
  5. Designing mobile web sites
  6. Find your niche in designing facebook pages
  7. Designing facebook tabs
  8. Designing twitter backgrounds
  9. Designing web sites that turn a ‘boring’ business into an exciting one
  10. Designing movie posters
  11. Find your niche in designing concert posters
  12. Designing microsites
  13. Designing portfolio sites
  14. Designing landing pages
  15. Working exclusively with Dentists
  16. Working exclusively with Doctors
  17. Working exclusively with Small Businesses
  18. Working exclusively with Large Corporations
  19. Working exclusively with Grocery Stores
  20. Working exclusively with Hair Salons
  21. Working exclusively with Animal Shelters
  22. Working exclusively with Restaurants
  23. Find your design niche in working exclusively with Clothing companies
  24. Working exclusively with Photographers
  25. Working exclusively with other designers
  26. Working exclusively with Online businesses
  27. Working exclusively with Brick and Mortar Businesses
  28. Targeting companies that have no well-established brand
  29. Targeting companies that have a rich brand history
  30. Targeting companies that are non-profit
  31. Targeting fortune 500 companies
  32. Targeting companies that have only a few employees
  33. Find your design niche by targeting companies that have never done business online
  34. Focusing on selling wordpress templates
  35. Focusing on selling HTML templates
  36. Focusing on selling stock logos
  37. Focusing on selling branding strategies
  38. Focusing on selling style guides
  39. Focusing on selling CSS stylesheets
  40. Specializing in HTML5 web sites
  41. Specializing in Flash web sites
  42. Specializing in Javascript applications
  43. Specializing in Jquery-rich sites
  44. Specializing in high-traffic design
  45. Specializing in usability design
  46. Specializing in logo design
  47. Specializing in print design
  48. Specializing in business card design
  49. Specializing in internet marketing design
  50. Specializing in web banner ads
  51. Specializing in branding & identity design
  52. Specializing in product design
  53. Find your design niche by specializing in transportation design
  54. Specializing in billboard design
  55. Specializing in flyer design
  56. Specializing in point-of-purchase design
  57. Specializing in package design
  58. Specializing in vintage design
  59. Specializing in modern techniques
  60. Specializing in style guide design
  61. Blogging about the business of design 😉
  62. Blogging about where designers can find inspiration
  63. Blogging about your own design projects
  64. Blogging about freelance design
  65. Blogging about printing techniques
  66. Blogging exclusively about print design
  67. Blogging exclusively about web design
  68. Blogging about logo design
  69. Blogging about design education
  70. Or, like me, find your design niche while blogging about design entrepreneurship

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Written by Preston Lee

Editor at Millo.co

Preston Lee is the founder of Millo where he and his team have been helping freelancers thrive for over a decade. His advice has been featured by Entrepreneur, Inc, Forbes, Adobe, and many more.

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