The real reasons you aren’t getting any freelance work from social media

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Ever feel like finding a client on social media is about as achievable as winning the lottery?

Maybe you’ve seen tons of stories online about how successful freelance writers are landing clients from Twitter, LinkedIn, or another social site.

Yet, when you try it, the result is…

Nothing.

Sidenote: Once you finish, read how 4 freelancers built recurring revenue models that changed their business. You'll love it.

And it’s getting frustrating – to the point where you’re ready to give up on using social media to land new freelance clients.

Hold up, my friend.

Before you write social media off as ineffective, make sure you’re not making any of the following major mistakes.

1. You aren’t defining your niche.

High-paying clients are searching for writers like you on social media.

But you know what?

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They’re not going to find you if you have a cryptic or irrelevant description in your LinkedIn headline or Twitter Bio.

Seriously – you have to think of these social media sites as search engines and ask yourself which key words your target clients are searching for.

Chances are, those key words are going to relate to your niche and what you do.

For example, if you write whitepapers for technology companies, you should put something specific like “Technology Whitepaper Writer” in your social media bios – not just “Freelance Writer.”

Trust me – this small change can make a big difference for your freelance business.

Tip: Want to see how you can use your niche to land high-paying freelance writing work on social media? Check out this case study, where I show screenshots of exactly how I landed a $450/mo client on Twitter!

2. You don’t connect with your target clients.

If you need to win work fast, don’t wait around for clients to come to you. Because let’s be honest – that could take a while.

Instead, actively seek out your target clients on social media and start building relationships with them. For example, you could:

  • Join a Facebook group where your target clients hang out, and start building a presence. For example, if you develop websites for bloggers, you could join a blogger Facebook group and start answering their questions related to web development. Do this consistently, and there’s a good chance you’d eventually find those bloggers seeking you out for web development help!
  • Follow your target clients on Twitter, and interact with them. Use the Twitter search tool to find clients you’d like to work with. Then, follow them and start interacting with their Tweets on occasion. This is a great way to get on their radar and set yourself up to pitch them later!
  • Make strategic LinkedIn connections. Search for your target clients and send a personalized connection request to each of them. Again, this is a great way to get on a client’s radar so you can pitch later.

Whatever you do, don’t feel like you need to be active on every social media site. Pick a couple of them to focus on based on your preferences and where your target clients hang out the most.

3. You pitch without building a relationship first.

Imagine this.

Someone just sent you a connection request on LinkedIn. You don’t know them, but you add them anyway. You figure they might be a valuable connection at some point.

And 5 minutes later, you see a sales pitch from them in your LinkedIn inbox.

You can tell that this same pitch has been copied, pasted, and sent to lots of other people – it’s not personalized at all.

Gross, right?

Yep – and your potential clients think the same way.

So, build relationships before you pitch.

Share the client’s content, comment on their updates, or like their posts. That way, they’ll be more likely to want to work with you.

Have you landed freelance clients on social media? Share your story in the comments section!

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About Jorden Roper

Jorden Roper is the fuchsia-haired founder of Writing Revolt, where she shares no-BS advice for freelance writers and bloggers. Get her free, in-depth course on how to build a highly profitable freelance writing business (even if you’re a total newbie) here!

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Comments

  1. Folks on LinkedIn who do not utilize professional etiquette in personalizing connection requests drives me crazy!! Furthermore, taking a moment to review your profile to get a sense of who you are and how the connection may be beneficial is something I find equally important. So now when I get those kinds of LI connection requests they are simply ignored!!

    • Totally agree, Barbara! It only takes a minute to look at someone’s LinkedIn profile, but gaining the knowledge you need to make that genuine connection with them can make all the difference!

  2. Well-said, Jorden!
    Many professionals are making those mistakes, especially #2 and #3, trying to sell their services.
    This is why reading good posts can be very helpful and educational.

    I use mainly Facebook groups for connecting with other professionals -and potential clients.
    I wouldn’t look for clients in a group full of architects, since I am an architect and an interior designer, but I choose groups that are related to my main profession and my other interests -graphic design and writing.

    I would also add commenting to blogs as a good way to get connected and noticed, if you have something relevant and useful to contribute.

    And, yes, I’ve landed freelance clients on social media and also great opportunities!
    Actually, this is how I met Preston and started writing for Millo!

  3. Thanks Jordan! I’m not a writer, but an artist and this advice, I believe, is relevant across the board.

  4. Thanks! I really enjoyed reading this