About April Greer

April is the content manager here at Millo.co. She’s also a go-to freelance designer with a rare combination of creative expertise and technical savvy. April is available for subcontracting and speaking engagements – visit Greer Genius for more information.

 

Find April on Facebook, LinkedIn, and Twitter.

We all know the dangers of discounting client work to get our foot in the door – we already have enough trouble haggling over pricing as it is. However, there are times when a client earns a discount. Maybe they’ve […]

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When you’re stuck in a cubicle, all you can dream about is the freedom of working from home. Your own office, your own tools, your own decor…oh, it’s simply glorious! Then real life smacks you in the face: you’re distracted […]

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Whether it’s from clients or from fellow designers, I hear this a lot: “Business was going great. I had a lot of customers and was really busy, but now I’m not because <insert reason here>. So I need to figure […]

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You know the “forever” projects I’m talking about – those that are three months behind schedule yet your client wants to see “just one more” color scheme or isn’t sure about the copy. When once you were thrilled about landing […]

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If you graduated from art school, a trade school, or even with a liberal arts degree, you know that they don’t teach you how to go into business for yourself. Suddenly, besides designing and dealing with clients, we’re thrust into […]

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Have you ever had one of those clingy clients that calls daily? Twice daily? Sunday afternoon? Do you save their number in your phone just so you can press “ignore” when you see them calling (for the third time in […]

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Life would be so much easier if all we had to focus on was dropping creative awesomeness on the world, wouldn’t it? Alas, such is the life of a freelance designer…the wearer of many hats. Today’s hat is boring. You’re […]

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Taking the plunge into freelancing is scary – we all know that. One of the reasons we’re so afraid is that we’re great designers but often know little about running a business (and that’s why many businesses fail). So to […]

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I’m sure you know the marketing gimmick by now: the reason most retail stores price items at $99.99 instead of $100 is that it tricks the average consumer’s mind into believing an item is cheaper than it is. But does […]

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I know what a lot of you who haven’t yet found your niche or who are undecided if you even want a niche were thinking when I recently blogged about finding mine: “I’m not sure finding a niche is a […]

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Pretend you’re Saul Bass. You’re one of the most famous designers and filmmakers in history when a young designer approaches you and says, “Mr. Bass, I’m a huge fan of your work and one day I hope to be just […]

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You’ve all heard the phrase, “if you try to be good at everything, you’ll be excellent at nothing.” But unless you’re one of the lucky ones, finding your niche can be really difficult. Don’t feel bad if you haven’t found […]

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If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client […]

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