About April Greer

April is the content manager here at Millo.co. She’s also a go-to freelance designer with a rare combination of creative expertise and technical savvy. April is available for subcontracting and speaking engagements – visit Greer Genius for more information.

 

Find April on Facebook, LinkedIn, and Twitter.

Life would be so much easier if all we had to focus on was dropping creative awesomeness on the world, wouldn’t it? Alas, such is the life of a freelance designer…the wearer of many hats. Today’s hat is boring. You’re […]

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Taking the plunge into freelancing is scary – we all know that. One of the reasons we’re so afraid is that we’re great designers but often know little about running a business (and that’s why many businesses fail). So to […]

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I’m sure you know the marketing gimmick by now: the reason most retail stores price items at $99.99 instead of $100 is that it tricks the average consumer’s mind into believing an item is cheaper than it is. But does […]

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I know what a lot of you who haven’t yet found your niche or who are undecided if you even want a niche were thinking when I recently blogged about finding mine: “I’m not sure finding a niche is a […]

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Pretend you’re Saul Bass. You’re one of the most famous designers and filmmakers in history when a young designer approaches you and says, “Mr. Bass, I’m a huge fan of your work and one day I hope to be just […]

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You’ve all heard the phrase, “if you try to be good at everything, you’ll be excellent at nothing.” But unless you’re one of the lucky ones, finding your niche can be really difficult. Don’t feel bad if you haven’t found […]

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If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client […]

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Recently I blogged about how to rock your first client meeting. In the comments, GDB reader Siedah asked this great question: “[Do] you have any suggestions for a designer dealing with an unprepared client? I tend to run into a […]

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Best news ever! A potential client has scheduled an in-person meeting with you to discuss their needs and how you might be able to help them. (Got a phone conversation? Learn how to overcome fear and win the account.) Eeeeek! […]

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Remember Preston’s recent post about not creating another job for yourself as a freelancer? How one of the great perks about freelancing is freedom, and how the world will not explode if you take a week off? Recently I wrote […]

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Yes, you’re reading that right. I tried to fire my client, and it backfired – so well, in fact, that our business relationship has improved! So what happened? Let me tell you… Deciding to fire my client Most of you […]

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Here at GDB, nothing makes us happier than helping out our readers as much as possible! Recently, JasonG asked the following question: Another problem I have along similar lines is the proper way to respond to ads from people looking […]

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If you would’ve told me when I got laid off I’d have a profitable freelance design business a mere 18 months later, I’d have laughed at your absurdity. Heck, I may have even snorted. Losing my job = best thing […]

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