The other day, while sitting at my desk, I looked over at my bookshelf. I do this often. It’s part of how I think. I come across a problem, and I turn my head to the left and gaze at […]

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As agency owners, my partner and I have received quite a few pitches over the years from freelancers. Most of them get deleted pretty fast. But occasionally – one pierces our jaded, overly-pitched hearts and inspires us to at least check out […]

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The biggest hurdle I’ve overcome is my own mind. From things I’ve read, heard, & seen related to business, I now have ideas and stories floating between my two ears. Unfortunately, most people don’t know what they’re talking about. Which means […]

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Our agency’s workflow used to look like this, and while it went well most of the time… it also led to heartache, never-ending projects, and early-onset baldness due to pulling all of our hair out: Conduct all research Create copy […]

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First: Let’s get something out of the way. “Landing page” is not just a buzzword everyone’s using. It’s not just some recent fad or trend either. In fact – it’s an advertising tactic as old as advertising itself. All of […]

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Want more clients from your website? This checklist should help you get it up to speed – and help you grow. A lot of these things I’ve written about in the past, but I thought it’d be helpful to put them […]

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I believe if you change what’s on the inside, in your heart, in your mind, you automatically act and think differently. You create a different life. You tweak a few things under the hood of your car, and suddenly it goes […]

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To you and me – it’s pretty simple: If I have to spend extra time on a project — because you want to add something to it that wasn’t quoted for — then obviously you have to pay for it. Simple… […]

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Years ago I remember studying a direct mail letter from the amazing copywriter, Gary Halbert. The letter performed well, but on a hunch, Gary changed one small detail. The results of the letter instantly grew by quite a lot. The […]

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I’ll never forget what landed us one of the worst clients we ever got, years ago. Back then we didn’t have many clients, so we fought for each one that came our way. We fought for this particular project too […]

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When I was 16, I dropped out of high school. It was not where I needed to be. I was strung out on drugs, and my home life was full of dysfunction, fighting, and loneliness. All I knew was I […]

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A while back I was browsing the web when my partner sent me a link. When I opened it my inner-marketer instantly lit up. InVision (the really cool quick-prototyping / collaboration tool) launched a totally free iOS UI Kit called TETHR. […]

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I was eating at my favorite restaurant the other day (Harlow here in Portland!) when I looked across the room and noticed something brilliant. It’s something I’ve seen about a hundred or so times before, and didn’t really think much […]

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