About David Tendrich

David Tendrich is the co-head of creative agency Unexpected Ways, as well as the co-founder of Reliable PSD: the first-ever PSD to HTML & PSD to Wordpress service run by designers, for designers. He co-runs his companies from Portland, Oregon with his lovely wife and biz partner, Lou Levit.

 

More about David’s business: David is co-founder of Reliable PSD – what happened when a group of designers got fed up with PSD to Code companies… and created their own. Check them out, and see why freelancers & agencies are head over heels for this amazing new service.

Walk into any business, and you can almost instantly spot the owner. It’s not always their clothes, either. Some dress with more authority, but that’s not always the case. Sometimes they’re the ones in the tie-dye and sandals. And age […]

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I have woken up in cold sweats, with the bed literally soaking beneath me. I’ve had nights where sleep just wouldn’t come at all – pushed away by gut-wrenching anxiety. I’ve been pre-occupied with worrisome thoughts that prevented me from […]

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It takes a lot of work to get clients. Once you get them though, you have to know how to keep them, or all that hard work is lost. This is what my own agency has done to keep clients […]

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It was 9:00pm. I rushed down to the lake by the house, walked a bit up the trail that wraps around it, and waited. I paced. Bit my nails. Then, the phone call: “Hi, Dr. Pat, good to hear from […]

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I think it’s awesome how many designers are still print-only. I love paper and ink. The way it feels in your hands, the smell, the way it looks under different lights. Digital doesn’t come close to the sensory experience that […]

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Asking for referrals can be pretty nerve-wracking. The good news: If you do it right, you only have to do it once (per client). That’s the biggest value this post has to offer you. It gives you a process that […]

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Raising rates can be done in two ways: Rip off the band-aid. Say, “To hell with it!” and raise them now, without warning (or with warning), and let the pieces fall where they may. 2) With the method outlined in […]

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I’m going to share with you a list of ridiculous demands my company has been asked of by clients recently. I’m sure you’ll nod along. You might even get a laugh or two…or a few tears, if you’ve been pushed […]

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Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or […]

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I love direct mail. The fact that the world has gone digital just makes it even more relevant than ever. We’re so inundated with emails and Facebook and all the rest that holding a printed, crisp, personal letter has a […]

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Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different […]

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A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She […]

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Flash back to 2010, and I’m giving a workshop to a room full of entrepreneurs who want to learn copywriting. We were on the subject of headlines. I’d given them the basics, and now, to make sure they “got it”, […]

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