If you’re in business, there’s always one thing that’s on the top of your mind: Whether you’re starting out and need to get your first few clients, or you’re re-positioning your existing business to attract higher-quality, better paying clients, the […]

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Have you ever wondered how certain businesses or brands just seem to have their finger on the pulse, perfectly anticipating what their clients want and need? What gives? What secret do they know that you don’t? They know the secret […]

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In my days as an agent for art directors, copywriters, graphic designers and illustrators, I would get a lead on a new project and get to work calling in portfolios (I know, old school!) from all great independent creative talent […]

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Let me ask you a question: if you needed surgery would you seek out the best specialist you could afford, or would you go with the nearest general practitioner? Me too! And your ideal clients are no different. During my […]

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