The first time I sent out a group email I was terrified. What if they were mad? What if they didn’t like what I had to say? Or even worse, what if they opted-out or hit the spam button?! Be brave! […]

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How often are you asked to create an identity for a client who is not clear on their objective, vision, audience, competitive environment, differentiator, or message? All the time, am I right? And unless you clarify all of these details, […]

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You wake up feeling anxious and it goes downhill from there. You go to your desk, sit down at your computer stare at the screen and feel complete overwhelm. Nothing is coming out. Next you start to talk to yourself […]

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Solving your clients’ problems is critical to becoming an invaluable go-to creative, and therefore, to becoming a successful entrepreneur. When your clients have a problem in your area of expertise, you want to be the one they think of first. However, if […]

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Every project you work on has a beginning and end, right? You do the work, get paid, and move onto the next project. But how invested are you in your clients’ success? Do you ever check back to see if […]

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In the old days when things got quiet, you simply picked up the phone and made a few calls to stir things up. Or you made a list of companies you wanted to work for and cold-called them. Now it’s […]

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We’ve all experienced clients that aren’t our favorites, from the ones that we’re just not excited about to the ones that we cringe at when we see their phone call or email. Why is it that we get “bad” clients? […]

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As creatives, we’re often chomping at the bit to learn from other successful creatives: How do they boost conversions? What are their trade secrets for making more sales? Where are all the best clients hiding, and how come everyone else […]

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I know the scenario well: You get a call from a potential client and set up a meeting. You spend at least 2 hours prepping, traveling, and actually meeting. Then you spend more time carefully preparing the proposal. Then you wait. […]

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