Articles in: 'Branding and Identity'   Remove Filter

3 seconds is a pretty long time. We usually form an opinion based on visual perceptions much faster. Just think about how quickly you “scan” a brochure on its way from your mail to your waste box or what’s the […]

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Years ago I remember studying a direct mail letter from the amazing copywriter, Gary Halbert. The letter performed well, but on a hunch, Gary changed one small detail. The results of the letter instantly grew by quite a lot. The […]

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With so much activity happening on the web these days, reaching out to your target audience isn’t easy. You have to compete against many who have filled the SEO space with content as well as spam. This in turn has […]

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If you think Instagram is only meant for teenagers uploading their selfies, think again. With 400 million monthly users, Instagram is a force to reckon with: Instagrammers are sharing more than 80 million photos per day. Instagram is projected to […]

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Here’s some “Inception” nonsense for ya: our creative agency launched a web development company for other agencies & freelancers called Reliable PSD. Now, Reliable PSD is forming its own web design agency. So our agency’s company is forming an agency. And that’s […]

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When our creative agency entered the “PSD to Code” space, there was something that attracted clients to us from the start. And it hasn’t changed to this day. That same “thing” is what makes us look like a lighthouse on […]

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You know all entrepreneurial advice says you should constantly be marketing your business. But holy cow, that’s a lot of work! Finding time to do this seems impossible: Logging on to every social media profile and posting updates is time […]

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Branding is one of those buzzwords that we’re bombarded with on a daily basis. And it’s not for nothing. Branding is the secret sauce that makes a business of any size memorable. Some really know how to play it, and […]

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Recently my business partner (and husband) and I disagreed on the strategy behind a quote-related content series that we’re producing. (We’re incorporating inspirational business sayings with accompanying imagery into our content marketing strategy.) Immediately I had a vision of creating […]

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When clients read the right words, they pick up the phone and call you. It’s that simple. Writing those “right” words for your your website, brochure, or anything else, is actually really simple too. The bad news: If you’re like […]

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We all know how easy it is to fall into our routines and somehow, implementing a digital strategy can become just another task on our endless list of things to do. The fact is, putting a marketing plan for internet […]

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Especially in this digital age, you may question the need for business cards. Isn’t it just one more expense that “old” people use? Don’t people nowadays just clink smartphones together or text contact information? You might be surprised. Traditional methods […]

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