Articles in: 'Branding and Identity'   Remove Filter

3 seconds is a pretty long time. We usually form an opinion based on visual perceptions much faster. Just think about how quickly you “scan” a brochure on its way from your mail to your waste box or what’s the […]

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Years ago I remember studying a direct mail letter from the amazing copywriter, Gary Halbert. The letter performed well, but on a hunch, Gary changed one small detail. The results of the letter instantly grew by quite a lot. The […]

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With so much activity happening on the web these days, reaching out to your target audience isn’t easy. You have to compete against many who have filled the SEO space with content as well as spam. This in turn has […]

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If you think Instagram is only meant for teenagers uploading their selfies, think again. With 400 million monthly users, Instagram is a force to reckon with: Instagrammers are sharing more than 80 million photos per day. Instagram is projected to […]

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Here’s some “Inception” nonsense for ya: our creative agency launched a web development company for other agencies & freelancers called Reliable PSD. Now, Reliable PSD is forming its own web design agency. So our agency’s company is forming an agency. And that’s […]

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When our creative agency entered the “PSD to Code” space, there was something that attracted clients to us from the start. And it hasn’t changed to this day. That same “thing” is what makes us look like a lighthouse on […]

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You know all entrepreneurial advice says you should constantly be marketing your business. But holy cow, that’s a lot of work! Finding time to do this seems impossible: Logging on to every social media profile and posting updates is time […]

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Branding is one of those buzzwords that we’re bombarded with on a daily basis. And it’s not for nothing. Branding is the secret sauce that makes a business of any size memorable. Some really know how to play it, and […]

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Recently my business partner (and husband) and I disagreed on the strategy behind a quote-related content series that we’re producing. (We’re incorporating inspirational business sayings with accompanying imagery into our content marketing strategy.) Immediately I had a vision of creating […]

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When clients read the right words, they pick up the phone and call you. It’s that simple. Writing those “right” words for your your website, brochure, or anything else, is actually really simple too. The bad news: If you’re like […]

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We all know how easy it is to fall into our routines and somehow, implementing a digital strategy can become just another task on our endless list of things to do. The fact is, putting a marketing plan for internet […]

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Especially in this digital age, you may question the need for business cards. Isn’t it just one more expense that “old” people use? Don’t people nowadays just clink smartphones together or text contact information? You might be surprised. Traditional methods […]

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Out of the thousands of fonts available online, how can you know which are the best fonts for logos? (Especially when many of them start looking the same after a while.) This task is even harder if no one ever told […]

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Creating your business name is easily one of the most difficult parts of starting (or rebranding) your business. Nothing inspires more self-doubt and creativity blocks than trying to name your own business. Should you name your business after yourself, or […]

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As a creative entrepreneur, sometimes it feels like you’re supposed to be automatically awesome at creating a stellar brand for your solo business. The truth is, perfecting your own brand is the hardest job – with the toughest client – you’ll ever face. […]

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where […]

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Naming your business is probably the single most challenging task in creating a business – and career – you love. Despite an internet overflowing with business naming advice and a wealth of creative ability, most of us creative entrepreneurs (myself […]

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There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe […]

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Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut […]

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It’s no secret that some fonts are taken more seriously than others – think Papyrus, Comic Sans, etc. (Try not to vomit.) However, the nuances of font use are more subtle than that. Just like you select a color palette depending […]

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Your portfolio is online, you have a stack of business cards handy, you’re trying all of the traditional methods to find new clients, and yet…nobody’s knocking on your door. Now what? Client acquisition is one of those tasks you’ll need […]

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Social Media is notorious for being a hotbed for overly honest confessions, offensive rants, and embarrassing photos you don’t want your employer seeing. To an extent, that’s expected for one’s personal page; it is yours to share what you want. […]

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It seems like trends these days come to life and go to the grave in the time it takes to eat a sandwich. Designers have a difficult job of keeping abreast of typography trends and an even more difficult time […]

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Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or […]

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Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different […]

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Do you have a dribble account, share all your work to social networks or constantly ask for critiques of your work from other designers? Non of those things are bad in and of themselves. They could however be symptoms of […]

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With the new year approaching this is the perfect time to start something new. Something about a fresh start really motivates us to dig into the work we’ve been putting off and take on some new challenges. What better time […]

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What’s better, being an expert at one thing or not too bad at a few things? By being a jack of all trades, would you get more work? Yes and no. Yes, because you’ll be more capable to take on […]

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Whether you’re a freelance graphic designer, web developer, writer, photographer, or any other type of business – an online presence is a vital part and can make or break your success. The important question is: are you building an effective […]

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Bringing in a significant amount of business is all about first impressions. And naming your design business is vital to create a solid first impression. But even though a rose by any other name might just smell as sweet, a […]

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Packaging consumer products is one of the most important aspects of marketing. Eye-catching design packaging should make both a physical and psychological connection. The packaging identifies the product and reassures consumers that their purchase is the right one. However, this […]

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When starting a new design project, it is often difficult to decide where to start from. Ideas can flow from the brain like a waterfall and so it’s hard to remember them for later use. In my experience, I’ve found […]

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Hey there – how’s your portfolio looking these days? Are you behind on updating it, like me? Excellent! I love not being the only one. Or maybe you’re new to the game and haven’t set one up yet. Either way you’re in […]

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Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are somehow otherwise “creative”. The best way to tell a creative logo from a less successful […]

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If you’ve ever visited the site before, you know that Graphic Design Blender just went through a massive site redesign. I am now happy to present to you the new and very much improved Graphic Design Blender. Millo is a […]

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Logo presentation can be one of the most important pieces of the logo design process. The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After […]

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“What problems do graphic designers solve?” That was a recent question that I got from a reader in response to an article here on Graphic Design Blender. He continues his question by adding, “If you’re at an airport will you […]

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I recently read a study done by MillwardBrown on the most valuable global brands of 2009.  It got me thinking about the power of branding and thought it would be interesting to see how many people can identify even the […]

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I’ve seen my fair share of poorly designed logos. I’ll even admit that in my early days of designing I created a few horrible logos.  The following is a list of common mistakes in logo design. Do you fall in […]

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The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of […]

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Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really hurt a company’s image.  Below you will find 5 Dos and 5 Don’ts when it […]

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I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington.  He emphasized the importance of “dressing your design for the occasion”.  “It’s important to keep the company’s personality and […]

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