Articles in: 'Branding and Identity'   Remove Filter

Creating your business name is easily one of the most difficult parts of starting (or rebranding) your business. Nothing inspires more self-doubt and creativity blocks than trying to name your own business. Should you name your business after yourself, or […]

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As a creative entrepreneur, sometimes it feels like you’re supposed to be automatically awesome at creating a stellar brand for your solo business. The truth is, perfecting your own brand is the hardest job – with the toughest client – you’ll ever face. […]

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where […]

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Naming your business is probably the single most challenging task in creating a business – and career – you love. Despite an internet overflowing with business naming advice and a wealth of creative ability, most of us creative entrepreneurs (myself […]

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There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe […]

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Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut […]

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It’s no secret that some fonts are taken more seriously than others – think Papyrus, Comic Sans, etc. (Try not to vomit.) However, the nuances of font use are more subtle than that. Just like you select a color palette depending […]

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Your portfolio is online, you have a stack of business cards handy, you’re trying all of the traditional methods to find new clients, and yet…nobody’s knocking on your door. Now what? Client acquisition is one of those tasks you’ll need […]

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Social Media is notorious for being a hotbed for overly honest confessions, offensive rants, and embarrassing photos you don’t want your employer seeing. To an extent, that’s expected for one’s personal page; it is yours to share what you want. […]

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It seems like trends these days come to life and go to the grave in the time it takes to eat a sandwich. Designers have a difficult job of keeping abreast of typography trends and an even more difficult time […]

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Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or […]

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Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different […]

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Do you have a dribble account, share all your work to social networks or constantly ask for critiques of your work from other designers? Non of those things are bad in and of themselves. They could however be symptoms of […]

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