Articles in: 'Branding and Identity'   Remove Filter

I recently read a study done by MillwardBrown on the most valuable global brands of 2009.  It got me thinking about the power of branding and thought it would be interesting to see how many people can identify even the […]

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I’ve seen my fair share of poorly designed logos. I’ll even admit that in my early days of designing I created a few horrible logos.  The following is a list of common mistakes in logo design. Do you fall in […]

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The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of […]

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Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really hurt a company’s image.  Below you will find 5 Dos and 5 Don’ts when it […]

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I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington.  He emphasized the importance of “dressing your design for the occasion”.  “It’s important to keep the company’s personality and […]

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I recently had a chance to meet with Ramon Vasquez, one of the lead designers at Creature, a world-class creative boutique and advertising agency based out of Seattle, Washington. He mentioned that he had received three creative portfolios that day […]

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…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington.  They presented the three “i”s that, if executed efficiently, will lead to a successful ad campaign and […]

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