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Marketing. That dirty ‘M’ word. How dare they not warn you of it in design school. “Do good work” — they say. “Create a great portfolio” — they say. “Look after your clients” — they say. And supposedly, the money […]

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I recently had one of the best moments of my life. My son (who’s currently 4 years old) randomly came up to me one day and said, “Dad, I’m going to be an artist when I grow up.” Why was […]

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you […]

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I consider myself an incredibly fortunate person. Through a combination of hard work and luck, I am a freelance designer – my dream job. For all of its ups and downs, complications and stressful moments, this is a career that […]

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Maybe you’re still only dreaming about starting your own design business. Or perhaps you’re doing a few side-jobs in your free time hoping to start a design business full-time. Maybe you’ve just started your design business but need a bit […]

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I get that it’s possible to make good money without ever dealing with clients. But still, I’m going to go out on a limb and guess: you work with clients on an almost-daily basis. And, let’s be honest, clients can […]

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Why did we all become designers? It’s because we love wonderful things like typography, color, imagery, well-organized information, and the almighty grid. None of us are designers because we love to think about pricing. And yet, we must. Pricing is […]

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where […]

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Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut […]

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A few years ago, I made a couple small changes that resulted in a huge positive shift for my business. At the time, I was building this blog and running a freelancing gig. And I was busy. Which meant that some […]

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Working from home has many perks: more time and money otherwise spent on commuting, flexible schedule, and an opportunity to combine work and family life. All this comes at a price – some people find it extremely hard to avoid […]

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Cash. Money. Moolah. Coin. Pennies. Dimes. Dosh. Dough… Call it whatever but let’s be honest…it can be the painful, blistering bane of your existence if you’re not careful. How many nights do you lie awake staring at the ceiling stressing […]

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There are many benefits to freelancing, including the ability to set your own hours and rid yourself of a long, boring, and expensive commute. (Forgot how awesome freelancing is? Read this.) However, one of the downsides of being your own […]

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If you work in graphic design, you’re probably only too well aware of the value of good time management. Graphic designers are required to work tight deadlines and navigate around very busy schedules to get projects completed. Shaving even a […]

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