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“Who’s your target audience?” Lately, I’ve been asking a lot of designers that question because I’ve been offering 5 business critiques per month lately and that means digging deep into how designers build and market their businesses. But I’m worried. Because […]

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You all know April, right? If you don’t yet, I would recommend you read through some of her posts here at GDB. She’s quickly becoming a seriously great author on this blog. Not only does she write about some awesome […]

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Tax season is upon us in the United States; and it’s never fun. (Hey GDB readers from around the world, help me out here: when is tax season – if any – in your country? Leave a comment!) But today, […]

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I’m a person you’ve never met. Maybe we just bumped into one another in line at the supermarket. Maybe we’re both regulars at the local coffee shop waiting for our morning latte. Maybe we’re riding the elevator together in a […]

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Today, I’m excited to announce that I have created a completely new opportunity here at GDB that will allow designers to get their business critiqued. If you’ve ever wanted to get more from your GDB experience; if you’ve ever felt […]

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If you are at all like me, you probably started in the design profession because you had a passion for art, design and technology. You enjoyed doing the work, being a problem solver and creating beautifully functional things. You probably […]

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I am a huge advocate of finding your design niche (or even a super-niche) and sticking to it. For me, finding my niche has been the fastest way to grow my design business. But have you ever reached a point […]

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Have you ever had a client who gives you this challenge?: “Just think completely out of the box on this one.” You’ve probably just gone along with the idea assuming the client knows best (even thought I’ve told you they […]

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You know as a designer you’ve got to market yourself in order to find new business. But if you’re only selling your services using “marketing” techniques, you’re missing a vital piece of the puzzle: networking. Get Connected. You may think […]

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Most businesses fail not because their owners aren’t good at what they do. A design studio doesn’t generally fail because they create poor designs. A dentist doesn’t generally fail because he cannot fix your teeth. Most businesses fail because their […]

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Your design business will DIE without solid goals. April’s new post today is a must-read for any designer who hopes to get anywhere in business. After April shared such a great personal experience about naming her design business (read here), […]

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The last few posts I’ve written here have all come from excellent reader suggestions on this post. Today’s is no different. Joe Malleck writes: One topic that I’m interested in is what a designer’s future role in the marketplace is. […]

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GDB readers, it’s time to name my design business, and I really need your help. But first, a little back story: When I got laid off last February after 5 years with the company, I was devastated. I loved my […]

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