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If you’re like me and value practical, actionable advice, you might be thinking something like this right now: Mindset? Seriously? How the heck is that going to help me make more money? I get it – I really do. It’s […]

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Do you ever feel like there’s so much going on in your business that your head’s spinning? You’re done with one thing, and a million more pop up? In today’s video, we’ll show you how you can stay calm and productive even when you’re […]

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Ian Barnard is over-the-top talented. Which is one of the primary reasons his handlettering instagram account recently surpassed 120,000 followers. His account, which explores the diverse possibilities of hand-lettering, started not long ago when he first got into calligraphy and […]

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Incorporating a company can be very stressful for some people. If you’re one of them, check out this list of 5 things that you shouldn’t forget to do before incorporating – it could save your nerves and at the end […]

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Finding your unique selling proposition is critical to your success—so why do so many freelancers and solopreneurs forget to focus on this critical element? And why is it so important? In today’s video, we cover all of that and more. […]

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Freelancing itself can be kind of a hassle sometimes, despite its advantages. One of the best aspects of working from home, especially when you’re a parent, is that you won’t miss out on anything with your children. You’ll be able […]

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“Do you offer a new client discount?” “I’d love to work with you. If you can do my project for $X, I’ll start today.” As a creative, you’ve probably heard something like this (or worse) all too often. It’s stressful. […]

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I don’t know about you, but for me, the world of stock photography does not always conjure warm and fuzzy feelings. Maybe you have seen those (hilarious) posts showcasing some of the worst of stock photography. Maybe you have spent too […]

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Hi guys, I’m Lou, co-founder of Reliable PSD, and today I’m going to share with you part 1 of a 2 video series on what is a USP, aka a unique selling proposition, and why it’s so crucial for getting […]

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Have you ever thought about what it’s like to work with you? Did you know you can influence and design the steps you take with your client? Designing a process with fewer gaps and bottlenecks can give a smoother client […]

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How many times do you feel like there are never enough hours in a day? Work is always piling up, and your to do list never gets any shorter! Try as you might to stretch out a day, there’s only […]

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Hi guys, I’m Lou, co-founder of Reliable PSD, and today I’m going to share with you some advice on what to do when you’re feeling like you’re not good enough or like you’re a failure in your business. Subscribe to […]

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In the freelance community, we can all relate to experiencing the headaches of the problem client before. Naturally, not every project you work on will go as smooth as molasses. But simply saying “it is what it is” and gritting […]

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Congratulations! You have a new email subscriber. Now what? What happens to your new email subscribers once they’ve opt-in? Does anything happen? The reason I ask is because when someone finds your content, reads it, and signs up to your […]

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When you meet someone at a BBQ, in the park, or at a meetup, what do you call yourself? Are you a web designer? Graphic designer? A developer? Freelancer? Business owner? Entrepreneur? Solopreneur? Director? Company? Agency? Studio? What about the conversations you have with prospective clients? Is it the same? […]

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Stop beating yourself up over little things. Realize that you’re good enough. And acknowledge that your work is worth paying for. These are just a few of the key mind-shifts you’ll need to have if you’re truly going to thrive […]

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I’ve spent years building my web design business, Web123, from an idea back in 2009 to a super successful 7-figure business that can handle 30-40 website projects per month. (Our record is 42.) In case you’re wondering, I’m not talking […]

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If you’re a freelancer, promoting your business is arguably one of the most important things you need to do to stay competitive. However, maybe you’re not interested in the traditional promotional methods like business cards, trade shows and direct mail […]

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A little while ago Preston and I ran a webinar on how I generated almost 400 new prospective website clients in under a week. If you haven’t watched it yet, you can check out the replay here. The response was […]

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Freelancing can feel like a dream come true. You get the the joy of cubicle-free existence, the satisfaction of creating a happy, health workplace, and the confidence of being your own boss. A 2015 study commissioned by Freelancers Union and […]

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Just a year and a half after graduating from university and getting my first graduate job, I was ready to launch my own web development agency. Starting out from nothing is difficult. One of the main challenges that I faced […]

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It’s truly amazing what getting knocked down 4,873 times can teach you. I mean honestly, if you knew how hard it would be to run a successful design business, would you still do it? In the early days, I remember feeling […]

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Firing your client seems almost unheard of. After all, isn’t the backbone of any thriving business a large customer base? You may think so, but some clients aren’t worth your time. By devoting your time to clients that you find […]

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I recently became part of a small team for a digital agency based in San Francisco. We’d spent 3 weeks prepping for a pitch for a client prospect. During the preparation process, I found myself drawing a lot of parallels […]

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I remember receiving some bad news earlier in my career from a client that I was doing some identity work for. We’d finished the logo, moved on to the stationery, and were just about to wrap things up when my […]

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The last 2 years have been the most creative and productive in my whole career. In April 2014 I created my blog about design psychology. Since then I’ve published 50 posts, including videos. One year later I rebranded my studio, setup […]

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Let’s get one thing clear – even if you think you ace pricing your service, there’s always room for improvement. You don’t want to keep pricing your projects similarly as your gain more experience and boost your status in the […]

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As a first time entrepreneur or business owner, setting your rates can be tricky. You want to get those customers coming through the door and it is far too easy to fall into the trap of assuming that if your […]

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I think blogging should be an integral part of any business. It is so integral, in fact, that it can and probably will be the difference between whether or not your business is successful. For example, marketers who have prioritized […]

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First: Let’s get something out of the way. “Landing page” is not just a buzzword everyone’s using. It’s not just some recent fad or trend either. In fact – it’s an advertising tactic as old as advertising itself. All of […]

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One of the first pieces of business advice you’ll hear is how it’s a good idea to save at least 6 months to a year of living expenses before trying to win big at full-time freelancing. While this is wise advice from […]

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If you run your creative agency like most, then you rely almost entirely on word-of-mouth referrals to grow. When this works, it’s great! But when it doesn’t, you just have to sit back and hope something changes. This is the […]

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Want more clients from your website? This checklist should help you get it up to speed – and help you grow. A lot of these things I’ve written about in the past, but I thought it’d be helpful to put them […]

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When you think about what web design is, what comes to mind? A WordPress theme, 5 or so pages of content, a few plugins, giving the client what they want and getting paid a few grand for your hard work? For […]

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Business is personal, people keep on saying – and you probably have no idea how true that really is, financially speaking, for freelancers and entrepreneurs. For starters, as a solopreneur all major business credit card issuers will use your personal […]

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The freelance business is a constant balancing act of countering forces. Balancing time, fees, timelines, estimates and planning throughout the project. Balancing the give and take of a healthy overall client relationship. Balancing rates/hours to secure the business while not […]

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When you’re a freelancer, the line between marketing and sales for your business tends to blur. Every single interaction you have with your customers is an opportunity to strengthen your relationship with them and promote repeat business. One way to […]

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Before starting my career as a full-time freelance blogger, I used to sell landing page designing gigs on Fiverr part-time. Back then, I used to make $2,000+ each month with little effort on my end, and so far I’ve made […]

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I remember my first freelance client and even my first job interview. I was nervous. I was scared. I didn’t want to fail. We’ve all felt like this before. But overcoming fear is critical to succeeding in business. Here are a […]

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One of the basic tenets of business is to keep expenses low and profits high. Over the last few years, particularly in the tech startup world, an extreme form of this theory, called bootstrapping, has become extremely popular. Bootstrapping is […]

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I believe if you change what’s on the inside, in your heart, in your mind, you automatically act and think differently. You create a different life. You tweak a few things under the hood of your car, and suddenly it goes […]

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No one likes to be the bad guy. But there comes a time in every freelancer’s life when it becomes glaringly obvious that it’s time to say goodbye to a client. It’s true that difficult clients are a part of doing […]

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I wish being a freelancer just meant creating innovative and thought-provoking work all day. That’d be fun, right? Unfortunately, If we want to create a business out of doing what we love, at some point or another we’re going to have […]

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In my last blog post I shared some tips on how to decide whether or not you should say goodbye to a difficult client. I shared the four key questions I ask myself to help me decide if it’s worth […]

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