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Firing your client seems almost unheard of. After all, isn’t the backbone of any thriving business a large customer base? You may think so, but some clients aren’t worth your time. By devoting your time to clients that you find […]

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I recently became part of a small team for a digital agency based in San Francisco. We’d spent 3 weeks prepping for a pitch for a client prospect. During the preparation process, I found myself drawing a lot of parallels […]

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I remember receiving some bad news earlier in my career from a client that I was doing some identity work for. We’d finished the logo, moved on to the stationery, and were just about to wrap things up when my […]

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The last 2 years have been the most creative and productive in my whole career. In April 2014 I created my blog about design psychology. Since then I’ve published 50 posts, including videos. One year later I rebranded my studio, setup […]

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Let’s get one thing clear – even if you think you ace pricing your service, there’s always room for improvement. You don’t want to keep pricing your projects similarly as your gain more experience and boost your status in the […]

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As a first time entrepreneur or business owner, setting your rates can be tricky. You want to get those customers coming through the door and it is far too easy to fall into the trap of assuming that if your […]

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I think blogging should be an integral part of any business. It is so integral, in fact, that it can and probably will be the difference between whether or not your business is successful. For example, marketers who have prioritized […]

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First: Let’s get something out of the way. “Landing page” is not just a buzzword everyone’s using. It’s not just some recent fad or trend either. In fact – it’s an advertising tactic as old as advertising itself. All of […]

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One of the first pieces of business advice you’ll hear is how it’s a good idea to save at least 6 months to a year of living expenses before trying to win big at full-time freelancing. While this is wise advice from […]

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If you run your creative agency like most, then you rely almost entirely on word-of-mouth referrals to grow. When this works, it’s great! But when it doesn’t, you just have to sit back and hope something changes. This is the […]

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Want more clients from your website? This checklist should help you get it up to speed – and help you grow. A lot of these things I’ve written about in the past, but I thought it’d be helpful to put them […]

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When you think about what web design is, what comes to mind? A WordPress theme, 5 or so pages of content, a few plugins, giving the client what they want and getting paid a few grand for your hard work? For […]

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Business is personal, people keep on saying – and you probably have no idea how true that really is, financially speaking, for freelancers and entrepreneurs. For starters, as a solopreneur all major business credit card issuers will use your personal […]

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The freelance business is a constant balancing act of countering forces. Balancing time, fees, timelines, estimates and planning throughout the project. Balancing the give and take of a healthy overall client relationship. Balancing rates/hours to secure the business while not […]

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When you’re a freelancer, the line between marketing and sales for your business tends to blur. Every single interaction you have with your customers is an opportunity to strengthen your relationship with them and promote repeat business. One way to […]

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Before starting my career as a full-time freelance blogger, I used to sell landing page designing gigs on Fiverr part-time. Back then, I used to make $2,000+ each month with little effort on my end, and so far I’ve made […]

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I remember my first freelance client and even my first job interview. I was nervous. I was scared. I didn’t want to fail. We’ve all felt like this before. But overcoming fear is critical to succeeding in business. Here are a […]

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One of the basic tenets of business is to keep expenses low and profits high. Over the last few years, particularly in the tech startup world, an extreme form of this theory, called bootstrapping, has become extremely popular. Bootstrapping is […]

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I believe if you change what’s on the inside, in your heart, in your mind, you automatically act and think differently. You create a different life. You tweak a few things under the hood of your car, and suddenly it goes […]

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No one likes to be the bad guy. But there comes a time in every freelancer’s life when it becomes glaringly obvious that it’s time to say goodbye to a client. It’s true that difficult clients are a part of doing […]

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I wish being a freelancer just meant creating innovative and thought-provoking work all day. That’d be fun, right? Unfortunately, If we want to create a business out of doing what we love, at some point or another we’re going to have […]

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In my last blog post I shared some tips on how to decide whether or not you should say goodbye to a difficult client. I shared the four key questions I ask myself to help me decide if it’s worth […]

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There you are, living the dream, doing what you love, and even getting paid for it. But are you really earning what you should? My guess is: no. You work more than you should. More than you get paid for, […]

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I got my first Graphic Design job straight out of college at a local construction company.  It wasn’t the most glamorous design job; fairly simple web design, signage and brochures for properties. I knew this job wasn’t going to build […]

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Attracting more quality clients is a challenge for small firms and startups. Small businesses often struggle to get started establishing their brand or cutting through the noise to reach their target audience. Lack of budget is always an issue. A […]

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Just lost a major client? No business wants to find itself in that situation, but the truth is: it’s bound to happen eventually. It’s something that we don’t typically plan for, because we’re so consumed with the day to day […]

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To you and me – it’s pretty simple: If I have to spend extra time on a project — because you want to add something to it that wasn’t quoted for — then obviously you have to pay for it. Simple… […]

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If you’re reading this, you probably don’t know how effective your marketing emails are. I used to be completely in the dark, too. There’s plenty of advice online. but when do you know which methods work best for your potential […]

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The freedom of working on your own can be exhilarating. And overwhelming. Many of us escaped corporate slavery because we were tired of punching a clock. The day we hit the door we left the trappings of that world and […]

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If you have been a freelancer for a while, chances are you’ve encountered the special species known as ‘difficult clients’. They come in different shapes and forms. There are the super needy ones that call you three times a day […]

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A few weeks ago, this conversation blew up in the Millo Mastermind group. I can understand the frustration behind watching computer-generated designs get a bunch of attention on big tech websites like The Next Web. At first reaction, it’s easy […]

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You might be guilty of making critical marketing mistakes when it comes to managing your business. It’s time you addressed them. Are you a smaller business? If so, then it is likely that a “marketing budget” is something which is […]

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As a freelancer, just being good at your job is not a guarantee for getting clients. Sooner or later, we all realize that it takes a lot more than just being talented or creative to find success in freelancing. Although, […]

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Referrals from existing clients are one of the most effective ways to generate new business. This is true across industries and business models. It is especially important, however, for web designers and other freelancers. Getting web design clients or clients […]

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Years ago I remember studying a direct mail letter from the amazing copywriter, Gary Halbert. The letter performed well, but on a hunch, Gary changed one small detail. The results of the letter instantly grew by quite a lot. The […]

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Most of us struggle to find the financial means for purchasing Adobe Photoshop and related products, let’s face it…. they’re expensive. Even the monthly/yearly subscription models seem like a complete rip-off. However, subject to the type of your usage and […]

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It happened to me. I wanted to say no to a project badly. I was running through a list of excuses in my mind, even having slight nightmares about this project. There was just something inside me that kept me […]

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I’ll never forget what landed us one of the worst clients we ever got, years ago. Back then we didn’t have many clients, so we fought for each one that came our way. We fought for this particular project too […]

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Being a freelancer can be tough. Sometimes, even with a regular practice of daily marketing, the work is slow and we find ourselves staring at our monitor with nothing to do. Instead of sending out another 50 cold emails to […]

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I want to make something abundantly clear before getting started. Just because you’re a freelancer, doesn’t mean that you have to settle for mediocre pay. Yes, I know that there are countless other designers, developers, and writers who are willing […]

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Your portfolio is what sets you apart from the thousands of other designers online. Have you ever thought what it says about you? Most of us have. But after we’ve created one, many of us take a “set it and forget […]

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There is a lot of really good information out there about pricing, and when I was starting out I read a lot of it. I quickly settled on a combined system of flat rate and hourly that works very well […]

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Great news: the “starving artist” cliché doesn’t have to be your reality. The truth is, business is everywhere. But we have to train ourselves to look in the right places to uncover new opportunities. The great news is that it’s […]

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Running a business is not for the faint of heart. Especially a business that relies so much on repeat orders, finding new customers, and high-ticket sales. If you’re a freelancer or an aspiring agency you know what I’m talking about. […]

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