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The KEYSTONE to winning over new clients is a great proposal. After all, it’s the final item you send them before they make their decision. A lot rests on it, so you have to do it right. Here’s the exact […]

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We’ve all experienced clients that aren’t our favorites, from the ones that we’re just not excited about to the ones that we cringe at when we see their phone call or email. Why is it that we get “bad” clients? […]

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As creatives, we’re often chomping at the bit to learn from other successful creatives: How do they boost conversions? What are their trade secrets for making more sales? Where are all the best clients hiding, and how come everyone else […]

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So often in business (and in life), it’s not what you say, it’s how you say it. Subtle changes in how you present yourself and your business – whether on your website, at a networking event, or while meeting with […]

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My husband Eddie and I started our design agency back in 2006. For the first several years, we priced our projects hourly. We estimated the number of hours based on past performance and only charged clients for how much time […]

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Chances are if you’re reading this, you’re tired of pitching your services to crickets. You feel like you’re constantly being solicited by the clients you don’t want, and can’t even get those you do want to give you the time […]

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I know the scenario well: You get a call from a potential client and set up a meeting. You spend at least 2 hours prepping, traveling, and actually meeting. Then you spend more time carefully preparing the proposal. Then you wait. […]

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Reader Matthew asks: Between the designer and the client, who pays for what and when? Great question, Matthew! It’s one that many of us stress over, especially because it often feels like a trade-off between simplicity, good customer service, and […]

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When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, […]

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you […]

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Let’s start with the obvious: not all of your clients are candidates for long-term relationships. Okay, so you’ve been hired to do a project for a client. Pretty straightforward, right? Well, I’m here to challenge you to venture beyond the immediate project […]

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Being a solopreneur is a lot of fun. You almost always get to make your own schedule, wear whatever you want, reject projects that aren’t a good fit, not drive during rush hour…it’s an all-around pretty amazing job. Except when […]

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where […]

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