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If you’ve freelanced worked for any amount of time, you know that almost everyone wants their project done yesterday. As so far, that’s impossible, most will settle for “in the near future.” Some are even willing to pay more to […]

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Every project you work on has a beginning and end, right? You do the work, get paid, and move onto the next project. But how invested are you in your clients’ success? Do you ever check back to see if […]

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Once upon a time I owned a video production agency. We worked with high-end event planners who could afford $30-150k per project. We tried all sorts of inbound marketing tactics to get leads for projects, but eventually realized we had […]

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Retainers seem super complicated if you’ve never done them before. I know I used to be afraid of them because they seem like these big, scary monsters you just don’t know how you’ll tame. Then you get one or two […]

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Sometimes, at Reliable PSD (our creative agency’s new design-to-code conversion company), we get clients who write us…errr…a lot…asking for status updates. Now, we are very clear about ETA, and had been communicating and updating them on ETA as we went. […]

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I had a few sales calls lately, only I was the potential client. They were with very savvy marketers, too. Ones who really know their stuff, but I couldn’t believe the insanely simple, crucial mistake they were making in these calls. […]

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Following up is one of the least used and MOST powerful tools you have under your belt. I’m going to talk about why that is, how to do it, and share the $5 / month tool we use over at […]

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Do you always go along with client requests even if you’re not comfortable with what’s being asked of you? Are you struggling to make ends meet even though you have plenty of work? If you answered yes, you’re not alone. […]

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The KEYSTONE to winning over new clients is a great proposal. After all, it’s the final item you send them before they make their decision. A lot rests on it, so you have to do it right. Here’s the exact […]

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We’ve all experienced clients that aren’t our favorites, from the ones that we’re just not excited about to the ones that we cringe at when we see their phone call or email. Why is it that we get “bad” clients? […]

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As creatives, we’re often chomping at the bit to learn from other successful creatives: How do they boost conversions? What are their trade secrets for making more sales? Where are all the best clients hiding, and how come everyone else […]

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So often in business (and in life), it’s not what you say, it’s how you say it. Subtle changes in how you present yourself and your business – whether on your website, at a networking event, or while meeting with […]

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My husband Eddie and I started our design agency back in 2006. For the first several years, we priced our projects hourly. We estimated the number of hours based on past performance and only charged clients for how much time […]

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