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Chances are if you’re reading this, you’re tired of pitching your services to crickets. You feel like you’re constantly being solicited by the clients you don’t want, and can’t even get those you do want to give you the time […]

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I know the scenario well: You get a call from a potential client and set up a meeting. You spend at least 2 hours prepping, traveling, and actually meeting. Then you spend more time carefully preparing the proposal. Then you wait. […]

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Reader Matthew asks: Between the designer and the client, who pays for what and when? Great question, Matthew! It’s one that many of us stress over, especially because it often feels like a trade-off between simplicity, good customer service, and […]

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When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, […]

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you […]

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Let’s start with the obvious: not all of your clients are candidates for long-term relationships. Okay, so you’ve been hired to do a project for a client. Pretty straightforward, right? Well, I’m here to challenge you to venture beyond the immediate project […]

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Being a solopreneur is a lot of fun. You almost always get to make your own schedule, wear whatever you want, reject projects that aren’t a good fit, not drive during rush hour…it’s an all-around pretty amazing job. Except when […]

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where […]

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There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe […]

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Landing pages are a relatively new type of a page in the web design landscape, that’s for sure. And in general, if you happen to be working with a client who’s just starting their online adventure, chances are they simply don’t […]

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Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut […]

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Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is […]

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Negotiations always give me the jitters. Am I proposing a fair deal? Am I about to get swindled? Should I look elsewhere? Am I going to lose this project? Is this client going to be more stress than they’re worth? […]

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