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You’re a creative freelancer, not a lawyer. You’re more focused on your HTML, PSDs, design principles, or finding the perfect sketching tool than legalese and intellectual property (IP). (As you should be.) But dry and intimidating as this topic may […]

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Making sales comes down to two things: convincing potential clients that you can give them the value they seek (or more), and convincing them that the prices you’re charging match that value. So, that leaves you with a couple choices: Lower […]

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It’s one thing to be nervous before you call a new client to talk about all of zeroes on the end of your quote. Or to be nervous when you’ve got a call lined up with the big cheese you ran […]

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I’m from Australia but I’m currently based in Mexico. Last month I was in Dubai and before that, I lived in Vietnam. I work with people all over the world: Australia, Canada, Denmark, Kenya, New Zealand, Singapore and USA. That’s […]

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Mediums change. Human nature doesn’t. Whether your message is conveyed on a phone, a computer, or in the future, who knows, actually inside someone’s head – the statement above holds true. People today are the same as people 1,000 years […]

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So you’re headed to a client presentation and you want something that’ll put you a cut above the rest. Not just a nice outfit you know you look good in (although that doesn’t hurt), but something: Unique Memorable Professional Creative […]

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Every time the question of “should I charge by project or by the hour” comes up here at Millo, we always advocate for per-project pricing. Why? The short of it is this: when you charge by the project, you guarantee […]

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If you’ve freelanced worked for any amount of time, you know that almost everyone wants their project done yesterday. As so far, that’s impossible, most will settle for “in the near future.” Some are even willing to pay more to […]

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Every project you work on has a beginning and end, right? You do the work, get paid, and move onto the next project. But how invested are you in your clients’ success? Do you ever check back to see if […]

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Once upon a time I owned a video production agency. We worked with high-end event planners who could afford $30-150k per project. We tried all sorts of inbound marketing tactics to get leads for projects, but eventually realized we had […]

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Retainers seem super complicated if you’ve never done them before. I know I used to be afraid of them because they seem like these big, scary monsters you just don’t know how you’ll tame. Then you get one or two […]

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Sometimes, at Reliable PSD (our creative agency’s new design-to-code conversion company), we get clients who write us…errr…a lot…asking for status updates. Now, we are very clear about ETA, and had been communicating and updating them on ETA as we went. […]

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I had a few sales calls lately, only I was the potential client. They were with very savvy marketers, too. Ones who really know their stuff, but I couldn’t believe the insanely simple, crucial mistake they were making in these calls. […]

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Following up is one of the least used and MOST powerful tools you have under your belt. I’m going to talk about why that is, how to do it, and share the $5 / month tool we use over at […]

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Do you always go along with client requests even if you’re not comfortable with what’s being asked of you? Are you struggling to make ends meet even though you have plenty of work? If you answered yes, you’re not alone. […]

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The KEYSTONE to winning over new clients is a great proposal. After all, it’s the final item you send them before they make their decision. A lot rests on it, so you have to do it right. Here’s the exact […]

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We’ve all experienced clients that aren’t our favorites, from the ones that we’re just not excited about to the ones that we cringe at when we see their phone call or email. Why is it that we get “bad” clients? […]

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As creatives, we’re often chomping at the bit to learn from other successful creatives: How do they boost conversions? What are their trade secrets for making more sales? Where are all the best clients hiding, and how come everyone else […]

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So often in business (and in life), it’s not what you say, it’s how you say it. Subtle changes in how you present yourself and your business – whether on your website, at a networking event, or while meeting with […]

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My husband Eddie and I started our design agency back in 2006. For the first several years, we priced our projects hourly. We estimated the number of hours based on past performance and only charged clients for how much time […]

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Chances are if you’re reading this, you’re tired of pitching your services to crickets. You feel like you’re constantly being solicited by the clients you don’t want, and can’t even get those you do want to give you the time […]

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I know the scenario well: You get a call from a potential client and set up a meeting. You spend at least 2 hours prepping, traveling, and actually meeting. Then you spend more time carefully preparing the proposal. Then you wait. […]

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Reader Matthew asks: Between the designer and the client, who pays for what and when? Great question, Matthew! It’s one that many of us stress over, especially because it often feels like a trade-off between simplicity, good customer service, and […]

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When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, […]

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you […]

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Let’s start with the obvious: not all of your clients are candidates for long-term relationships. Okay, so you’ve been hired to do a project for a client. Pretty straightforward, right? Well, I’m here to challenge you to venture beyond the immediate project […]

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Being a solopreneur is a lot of fun. You almost always get to make your own schedule, wear whatever you want, reject projects that aren’t a good fit, not drive during rush hour…it’s an all-around pretty amazing job. Except when […]

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where […]

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There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe […]

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Landing pages are a relatively new type of a page in the web design landscape, that’s for sure. And in general, if you happen to be working with a client who’s just starting their online adventure, chances are they simply don’t […]

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Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut […]

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Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is […]

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Negotiations always give me the jitters. Am I proposing a fair deal? Am I about to get swindled? Should I look elsewhere? Am I going to lose this project? Is this client going to be more stress than they’re worth? […]

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Do you have that one client (okay, maybe three?!) that’s habitually totally unorganized and needing something big last week? The one that asks for an entire PowerPoint presentation for tomorrow’s 8am meeting? (Just 20 slides, I swear! 85 slides later…) […]

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Before we go any further, let’s be clear: no matter how good you, your product, or your services are, sooner or later one of your clients is going to be unhappy with you. It’s better if we just accept that now. […]

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Have you ever watched the television show Shark Tank? If you haven’t, here’s the gist: the Shark Tank is a place where hopeful entrepreneurs pitch their business to highly successful millionaire and billionaire entrepreneurs (like Mark Cuban and Daymond John) in an […]

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Y’know that guy – one of your peers who always seems to get the very best clients? He who: Never has a problem with late payments. Doesn’t have to haggle pricing on rush projects. Makes handling a client misunderstanding sound […]

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It takes a lot of work to get clients. Once you get them though, you have to know how to keep them, or all that hard work is lost. This is what my own agency has done to keep clients […]

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We’ve covered a lot of ground at Millo when it comes to working with clients, finding clients, pitching them on your services and then even delivering the results of your work to them effectively. But there’s one more scenario we need […]

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Pricing is super-hard. You’re thrilled that someone wants to hire you, and then you obsess over creating a proposal. And before you even get to the panicky part about what the client will think about the final numbers, you have […]

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It was 9:00pm. I rushed down to the lake by the house, walked a bit up the trail that wraps around it, and waited. I paced. Bit my nails. Then, the phone call: “Hi, Dr. Pat, good to hear from […]

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There’s a great line from Oscar-winning movie writer (including Moneyball and The West Wing) Aaron Sorkin’s 2012 commencement address at Syracuse. He said, Decisions are made by those who show up. I love the overly simplistic nature of this statement, and […]

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Last week, I had an opportunity to speak to a group of students at my Alma mater and I had a complete blast. My presentation was titled something like “Skipping 3-5 years: how starting a blog in college helped my skip […]

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I think it’s awesome how many designers are still print-only. I love paper and ink. The way it feels in your hands, the smell, the way it looks under different lights. Digital doesn’t come close to the sensory experience that […]

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