Articles in: 'Client Advice'   Remove Filter

No matter how careful you are, if you’re in business long enough, you’re going to screw up. Bad. (Not the “my bad, I sent over the wrong revision.” The big “we just printed 3000 brochures with the client name misspelled.”) […]

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How often are you asked to create an identity for a client who is not clear on their objective, vision, audience, competitive environment, differentiator, or message? All the time, am I right? And unless you clarify all of these details, […]

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Let’s face it. Many clients give terrible feedback throughout a project. In the end, that wastes valuable time and impairs the project’s outcome. The good news: You can teach your clients to give better feedback. It’s actually your job to […]

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You’re a creative freelancer, not a lawyer. You’re more focused on your HTML, PSDs, design principles, or finding the perfect sketching tool than legalese and intellectual property (IP). (As you should be.) But dry and intimidating as this topic may […]

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Making sales comes down to two things: convincing potential clients that you can give them the value they seek (or more), and convincing them that the prices you’re charging match that value. So, that leaves you with a couple choices: Lower […]

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It’s one thing to be nervous before you call a new client to talk about all of zeroes on the end of your quote. Or to be nervous when you’ve got a call lined up with the big cheese you ran […]

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I’m from Australia but I’m currently based in Mexico. Last month I was in Dubai and before that, I lived in Vietnam. I work with people all over the world: Australia, Canada, Denmark, Kenya, New Zealand, Singapore and USA. That’s […]

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Mediums change. Human nature doesn’t. Whether your message is conveyed on a phone, a computer, or in the future, who knows, actually inside someone’s head – the statement above holds true. People today are the same as people 1,000 years […]

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So you’re headed to a client presentation and you want something that’ll put you a cut above the rest. Not just a nice outfit you know you look good in (although that doesn’t hurt), but something: Unique Memorable Professional Creative […]

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Every time the question of “should I charge by project or by the hour” comes up here at Millo, we always advocate for per-project pricing. Why? The short of it is this: when you charge by the project, you guarantee […]

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If you’ve freelanced worked for any amount of time, you know that almost everyone wants their project done yesterday. As so far, that’s impossible, most will settle for “in the near future.” Some are even willing to pay more to […]

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Every project you work on has a beginning and end, right? You do the work, get paid, and move onto the next project. But how invested are you in your clients’ success? Do you ever check back to see if […]

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Once upon a time I owned a video production agency. We worked with high-end event planners who could afford $30-150k per project. We tried all sorts of inbound marketing tactics to get leads for projects, but eventually realized we had […]

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