Essential Pointers for Naming your Design Business

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Bringing in a significant amount of business is all about first impressions. And naming your design business is vital to create a solid first impression.

But even though a rose by any other name might just smell as sweet, a design business by the wrong name can crash and burn if you’re not careful.

If you’re thinking of starting your own design business, take a look at a few of these essential pointers for naming your design business:

(PS. Coming up on Millo, we’ll discuss the Pros and Cons of using a business name vs. your own personal name to brand your design business. Stay tuned via RSS, twitter, or facebook for more.)

Sidenote: Once you finish, read how 4 freelancers built recurring revenue models that changed their business. You'll love it.

Make it easy to remember

The most important thing to remember when naming your design business is to make it as memorable as possible. Think about some of the most memorable company names in the world, Coke, Google, Apple.

Why are they memorable?

Their short, easy to say, easy to spell, and easy to comprehend. The perfect formula for a memorable business name.

Make it easy to say

No one likes to say “Hey let’s call John from ‘fill in the blank’ design agency….or is it pronounced ‘fill in the blanc’?”

You'll also enjoy this episode of our new podcast...

Make life easier on your clients: don’t make them guess how to pronounce your name.

Have you ever seen the movie, That Thing You Do? The one-hit wonder band that stars in the film called themselves the Oneders (pronounced wonders). It wasn’t until a few people called them the O-knee-ders, that they decided it was too hard to understand. From that moment on, they went by the Wonders.

Make your name easy to say.

Make it easy to spell

Maybe you have made an easy-t0-say name, but is it easy for your clients to spell your business name?

This is especially important when you communicate with clients via email a lot and grows even more important when your clients need to type your URL frequently. Don’t frustrate them by spelling your business name in a weird way just because the URL is available.

You might think it’s easy to spell Grafixashun, but your clients will hate you for it.

Use it to brand yourself

While you don’t need to name your business “Classy Web Design”, you may want to consider developing a successful tagline that will help brand you and remind your clients what you do.

Take the following name for example:

BookSeven Brand Specialists

BookSeven on it’s own works just fine for short, more casual settings. But when it comes time to really brand yourself, you can add a tagline like “Brand Specialists”.

Make it marketable

Lastly, you need to make sure you can market yourself under whatever name you choose. Double check and make sure you can get URLs for the name you choose, twitter accounts, facebook pages, youtube accounts, or whatever other online properties you deem valuable to success. How lame to name your business Catch22 and then you have to have a youtube channel named CoolWebVids.

Granted, sometimes you can pull it off, but if you’re starting from scratch, you might as well find a name you can use everywhere.

What’s your name?

I’m curious what kind of names you have come up with for your design business and why. Share them with me by leaving a comment.

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About Preston D Lee

Preston is an entrepreneur, writer, podcaster, and the founder of this blog. You can contact him via twitter at @prestondlee.

Leave a Comment



  1. Brian Jones says:

    My brother and I are still students, but we have come up with our company name. We tried coming up with a 1 or 2 syllable word, unable to do so so we chose the Acronym route and chose ideal WINDS. Ideal stands for conforming to an ultimate standard of perfection or excellence, classic, flawless, complete, absolute among other things. The acronym WINDS stands for Web IT Networking Design Studio. Ideal is what we are and WINDS is what we do.

  2. Butter or buttah has been my nickname since I was a kid. The name has stuck through the years and there it was for me to use … buttah design.

  3. Chris by design says:

    My graphic design business is called Chris by Design.

  4. I chose Kreative Clockwork as my name for my business but lately I’ve been rethinking the spelling of it. It was originally meant to match my initials but now I’m thinking of just making it simple so clients can remember and find me easier.

  5. What do you guys think of spacevibes?

    • It’s neat but sort of makes me think of spacey, stoney, hippie, kind of not-all-there grooviness. Or Space Jam. It makes me think of Space Jam. Sorry :/ I know that’s kind of negative but I thought you’d like an objective opinion.

  6. I have chosen to use my name: CaraJeanne Design Studio. My focus is on local businesses and using my name feels more personable.

  7. Thiago Bako says:

    I have chosen Bako Dezine.
    Using my name too.

  8. My original name for my company was GraphicTalk because I thought what I did was communicate with graphics. That is until somebody asked me my company name and when I said GraphicTalk the guy said, “You run 900 numbers or something?” I just used my name and still working on a creative idea for a name.

  9. I just use my name for freelance design, but my blog on creativity is called Kreative Joose.

  10. I’ve been using an acronym for years now. I have a background in fine arts and my wife says I tend to get to cereberal with some of my desgins. She keeps me grounded and she’s the one who encouraged me to go freelance. In honor of her support and influence, I went with rat creative services, rat= Ray And Tammy’s. We take the cheese out of graphic design, Helping small business take out a bite out of the big cheese, Avoiding the traps of bad design.


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