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Out of the thousands of fonts available online, how are you supposed to choose just one or two that will establish your brand? (Especially when many of them start looking the same after a while.) This task is even harder […]

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you […]

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I consider myself an incredibly fortunate person. Through a combination of hard work and luck, I am a freelance designer – my dream job. For all of its ups and downs, complications and stressful moments, this is a career that […]

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Maybe you’re still only dreaming about starting your own design business. Or perhaps you’re doing a few side-jobs in your free time hoping to start a design business full-time. Maybe you’ve just started your design business but need a bit […]

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Let’s start with the obvious: not all of your clients are candidates for long-term relationships. Okay, so you’ve been hired to do a project for a client. Pretty straightforward, right? Well, I’m here to challenge you to venture beyond the immediate project […]

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There’s a common thread amongst all of the products and services I create or am a part of: they’re expensive. Not ridiculously expensive. But when you compare them to the other products and services out there, they’re either priced above-average […]

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I get that it’s possible to make good money without ever dealing with clients. But still, I’m going to go out on a limb and guess: you work with clients on an almost-daily basis. And, let’s be honest, clients can […]

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Back in the day we had no budget for marketing. So my partner and I would hit up the local networking events every week. For the most part they were completely worthless, and soul-sucking. Everyone there was a shark and […]

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Getting paid efficiently and with little effort is imperative to your success as a freelancer. Accepting mobile payments, which allows your clients to pay using credit or debit cards from anywhere, is a simple way to ensure that your clients […]

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I’ve been a print designer for nearly all of my design career – and that means I’ve spent hours sending things like: package design B2B print collateral business cards posters fliers and a jillion other types of print jobs to printers all […]

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If you’re anything like I was just a few years ago, you’re probably working your tush off, spinning your wheels like a hamster on steroids and feeling like it’s just not paying off. Like your bank balance doesn’t match all […]

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Creating your business name is easily one of the most difficult parts of starting (or rebranding) your business. Nothing inspires more self-doubt and creativity blocks than trying to name your own business. Should you name your business after yourself, or […]

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Being a solopreneur is a lot of fun. You almost always get to make your own schedule, wear whatever you want, reject projects that aren’t a good fit, not drive during rush hour…it’s an all-around pretty amazing job. Except when […]

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