I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I […]

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Logo presentation can be one of the most important pieces of the logo design process. The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After […]

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This post contains three great resources to help you understand the importance of blogging as a designer: 1. A list of reasons why all designers should blog. [jump there] 2. Opinions from top designers on why they blog. [jump there] […]

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It has been my experience, as I have connected with other designers [via twitter or other means], that there are a lot of designers out there who seem very involved in the design community but actually have little to no […]

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I recently decided to make the switch to Freelance Design after working for a local production agency. In this post I have encapsulated some of the most important lessons that I learned while I worked as a full-time designer there. […]

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The truth of the matter is visitors who come to a cluttered web site are frequently turned away because they are confused about where to go first or how to find the content they need.  This article contains several solutions […]

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1. Don’t return their calls for at least a week Don’t be fooled by thinking that when a client calls you about something, they are actually in a hurry to get a task done. They’ll understand how important it is […]

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