GUEST ARTICLE by Joe Valdez–If you would like to write for GDB, contact me. We’ve all heard the saying “you don’t get a second chance at a first impression”. When it comes to your design business and landing a deal, […]

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This chapter of Design Essentials will cover the topic of  Originality in design. Originality is the ability to think independently and creatively. So why is it so important that we, as designers, are original thinkers? Put most simply, original designs […]

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This chapter of Design Essentials focuses on Attention to Detail and the important role it plays in the design process. Attention to detail makes for a better experience in any industry. A candy on your pillow at the hotel or […]

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I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I […]

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