Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you […]

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In 2009, I wrote a post titled “7 tips on presenting logos to a client” and more than three years later I got this tweet from @thomshouse: I was curious of the order in which you present a logo… Do […]

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The last few posts I’ve written here have all come from excellent reader suggestions on this post. Today’s is no different. Joe Malleck writes: One topic that I’m interested in is what a designer’s future role in the marketplace is. […]

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Logo design is hard. I mean, sure, any second-rate designer can throw together some text and an image. Most designers can even handle themselves fairly well with the pen tool in Illustrator. But it takes some serious time, effort, and […]

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When starting a new design project, it is often difficult to decide where to start from. Ideas can flow from the brain like a waterfall and so it’s hard to remember them for later use. In my experience, I’ve found […]

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On the Millo facebook page, I recently asked what sorts of articles you would like to read during the next few months here at the blog. While I plan to write articles for nearly all the responses, one particular response […]

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Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the […]

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Spec Work has always been a controversial subject in the world of design. Why should you work with no guarantee of getting paid? Many designers claim that it signals the end of the industry. To me, however, it’s the future […]

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Recently, I asked all my friends* on twitter what sorts of articles they would like to read about here on Millo. One friend suggested a sort of checklist-style article about preparing for a redesign. Hence the following article. If you […]

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The other day, I was visiting with a fellow designer who commented to me that they had recently completed a logo design project for which they collected very little money. Now, don’t get me wrong, it was more than $5 […]

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For a long time now it’s been evident that soon technology will rule the world (if it doesn’t already). It seems as though every day surprising amounts of new electronic gadgets are introduced, and the good old pen and paper […]

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Whether you work at a design firm or as a freelance designer, finding the perfect amount of clients to pay the bills and do the quality of work you desire can can be a huge challenge. One tactic many designers […]

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I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I […]

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Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are somehow otherwise “creative”. The best way to tell a creative logo from a less successful […]

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I’m not going to beat around the bush, the following is what I believe to be the biggest myth in the graphic and web design industry: “Our job is to design what the client wants.”I know the old adage says […]

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Web site design time lapse by Tim Potter Web Design Time Lapse by Xif.com Web Site Redesign Time Lapse by SKDC.com T-Shirt Design Time Lapse by David Lozeau Logo Design Time Lapse by MMagic.net Page Layout Time Lapse Video Title […]

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Logo presentation can be one of the most important pieces of the logo design process. The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After […]

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“What problems do graphic designers solve?” That was a recent question that I got from a reader in response to an article here on Graphic Design Blender. He continues his question by adding, “If you’re at an airport will you […]

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I recently read a study done by MillwardBrown on the most valuable global brands of 2009.  It got me thinking about the power of branding and thought it would be interesting to see how many people can identify even the […]

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The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of […]

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