Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you […]

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In 2009, I wrote a post titled “7 tips on presenting logos to a client” and more than three years later I got this tweet from @thomshouse: I was curious of the order in which you present a logo… Do […]

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The last few posts I’ve written here have all come from excellent reader suggestions on this post. Today’s is no different. Joe Malleck writes: One topic that I’m interested in is what a designer’s future role in the marketplace is. […]

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Logo design is hard. I mean, sure, any second-rate designer can throw together some text and an image. Most designers can even handle themselves fairly well with the pen tool in Illustrator. But it takes some serious time, effort, and […]

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When starting a new design project, it is often difficult to decide where to start from. Ideas can flow from the brain like a waterfall and so it’s hard to remember them for later use. In my experience, I’ve found […]

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On the GDB facebook page, I recently asked what sorts of articles you would like to read during the next few months here at the blog. While I plan to write articles for nearly all the responses, one particular response […]

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Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the […]

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Spec Work has always been a controversial subject in the world of design. Why should you work with no guarantee of getting paid? Many designers claim that it signals the end of the industry. To me, however, it’s the future […]

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Recently, I asked all my friends* on twitter what sorts of articles they would like to read about here on GDB. One friend suggested a sort of checklist-style article about preparing for a redesign. Hence the following article. If you […]

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The other day, I was visiting with a fellow designer who commented to me that they had recently completed a logo design project for which they collected very little money. Now, don’t get me wrong, it was more than $5 […]

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For a long time now it’s been evident that soon technology will rule the world (if it doesn’t already). It seems as though every day surprising amounts of new electronic gadgets are introduced, and the good old pen and paper […]

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Whether you work at a design firm or as a freelance designer, finding the perfect amount of clients to pay the bills and do the quality of work you desire can can be a huge challenge. One tactic many designers […]

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I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I […]

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