Back in the day we had no budget for marketing. So my partner and I would hit up the local networking events every week. For the most part they were completely worthless, and soul-sucking. Everyone there was a shark and […]

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A design manager recently told me that he has a hard time finding good freelancers who are willing to work in-house. This is at a very well-respected marketing communications firm in Portland, Maine – a town bursting with designers. Why […]

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You know as a designer you’ve got to market yourself in order to find new business. But if you’re only selling your services using “marketing” techniques, you’re missing a vital piece of the puzzle: networking. Get Connected. You may think […]

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One of the things about being a freelancer is you end up spending a lot of time alone. After all, you work at your computer, at home, or in cafes, and only you and your expertise are required in order […]

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In a perfect world, clients would just find us and we wouldn’t have to do anything except turn in a beautifully-designed project, collect the accolades, and see our client lists grow. Unfortunately, even for top-quality professionals, achieving steady client growth […]

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