10 Easy content marketing strategies that actually work

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Content marketing is a crucial part of business strategy. And, the process of content marketing has evolved rapidly over the time. The focus of the content marketers isn’t on just the SEO, or quantity of the content, but on creating value for the right target audience!

Not only does the content have to be highly interactive & engaging, but it must also deliver value to the audience. For example, infographics, stories, visuals, etc. as opposed to the ‘force-fed’ low-quality content.

Focusing on these aspects not only allows for valuable content creation, but also helps in establishing the brand.

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Marketers who have a well-documented content marketing strategy have higher levels of overall content marketing success compared to those who have poor or no strategy at all!

Keeping the above points in mind, we have listed the top ten content marketing strategies.

1. Formulating a content marketing strategy

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A content marketing strategy can be a nice blend of strategy and execution. To begin with, think about your content marketing strategy as a document with the following table of contents:

  • What do you want to achieve? (Content marketing strategy):

What are your goals? If you’re having trouble formulating a goal, pick a version of one of the following:

Drive more new unique users to our site

Get visitors, leads, and existing customers to increase how much they engage with our content or product (trial, downloads, shares, likes, tweets, etc.)

Convert visitors into leads or leads into sales or both

  • How will you achieve it? (Content marketing tactics)

Next, you need to develop content marketing tactics to each goal that you need to achieve. How many goals and tactics you choose will depend on the number of people, budget, and technology you have at your disposal.

We recommend focusing on a few goals and tactics at a time. By staggering your goals, you can build a long-term strategy where each phase can be informed by what you learned prior.

  • Who will help you in executing your tactics? ( A content calendar, for example)

A content calendar may sound cumbersome to create but it’s not, and it can be a great tool to keep everyone organized and on schedule.

2. Invest time in keywords research and key trends

You should invest in “keyword research.” That is how you will understand how to write unique content for every product page.

This will boost your SEO function and brand presence online. Similarly, understanding the key trends is also crucial. For example, you can monitor your competitors to see what opportunities they are leveraging in your domain right now.

For example, type of products, marketing strategy, user base acquisition, etc.

3. Prepare content as per your target audience

Next step is to know who your target customer profile & demography.  Ask yourself questions like, What’s important to them? Where do they go online? What are their interests? What are the solutions they need?

When it comes to how people behave with regards to a product or service, they take on a certain type of behavior/mindset.

This can give you insights as to how they think and feel and why they are behaving a certain way towards your product or service.

You can conduct surveys, sentiment analysis, etc. too for this purpose.

4. Make use of best SEO practices

SEO is, and always has been, about creating the right customer experience. Follow this with every piece of content you create and distribute. Remember, quality is prime over the quantity. Create interactive content that people are looking for.

5. Keep an eye on your competitors

Identify the popular pages of your competitors and try to compete with them for those keywords. See what tricks and hacks they are using to leverage their user base/audience for building a brand and boosting the sales.

6. Augmented reality integrated through social media

As mobile devices are becoming more powerful and social applications better integrate with AR, it can be used to better engage with the users.

For example, using your location, brands could stream sponsored AR content, which can only be accessed at that spot instantly.

7. Use Internet of things

Internet of things is taking the audience far from the screen. Customers now no longer depend on the computer screens to get content.

Internet of things has made content so easily available to us that we can be hands-free while we get useful information at the touch of a button.

For example, cab ads on navigation maps, recommendations on shopping sites, data from cell-phones, etc.

8. Use the power of influencers

This year we have seen many brands aggregating influencers to attain their marketing objectives. These influencer groups have the potential to reach out to a wider set of people.

Content marketers can use influencer campaigns for building their presence through the influencers. For example, bloggers, podcasters, etc.

The aim of these influencer campaigns should not be confined to promotion only, rather it should focus on relationship building and delivering true value.

9. Video content marketing

The video is the new face of marketing the content. Content marketing through video has been growing by leaps and bounds.

This, in fact, is a powerful tool for marketers to connect with their audience and leverage it to generate revenue. For example, Product reviews on Youtube, Live video streaming, etc.

10. Use social media platforms

Speaking of using social media for content marketing, here are some tips:

  • Join any relevant groups or lists
  • Communicate ( Follow, Like, Share) any relevant thought leaders, pages or accounts
  • Use to promote brand awareness and communicate with customers
  • Share relevant links and engaging content
  • Stay on top of any updates or new features on social media

Content marketing allows you to generate inbound leads. And inbound leads usually make for a strong & loyal customer/audience base.

And that’s why content marketing allows you to position yourself as a thought leader in your industry. In simple words, content not only has the power to attract customers, but is equally useful in retaining them. To ensure your content’s effectiveness, you must:

  • Differentiate it from all other content that is out there
  • Ensure it answers your customer’s questions
  • Distribute it through a consistent platform so that you can build a strong audience

Let me know your thoughts in the comments

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About Anthony Bergs

Anthony Bergs is a project manager at Writers Per Hour. He always keeps an eye on the marketing sector to implement the best innovations into the strategies that he builds. He’s always open for new connections and partnerships.

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