For those who decided to go for the freelancing career, it is essential to promote yourself and become recognized among clients.
Turning your name into a brand name is not an easy process, but it is the key to growing the clientele, fan base, and audience.
‘’Personal brands equal a personal image, and your freelancing career is based on this image. It is that simple – if you want to succeed in this world, you need to work on your brand.’’ – explains Stephanie Parker, content writer for Aussie writings.
So, if you are looking to turn your name into a brand and gain some recognition and influence, you must start working on it right away.
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The faster you establish a brand out of your name, you can enjoy the success every freelancer dreams of.
1. Define who your audience is
The focus of your entire brand strategy is your audience. What do they need? How can you help them?
You can always try and guess, but it is a big risk to take. In this career path, you cannot afford to create your brand on a misconception.
The ideal ways to define the audience is by checking the field, and conducting surveys. Ask the people you believe are your target audience some very specific questions.
These questions should help you get psychographic and demographic information, which can help you profile the target customer.
2. Get out there
You already have a name for yourself. What you need is a brand. To get one, you need to get out there.
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Show yourself. Tell your story.
Once you have an idea of who your audience is, start aiming your strategies towards them. If you are looking to turn your name into a brand, people need to know you. To achieve this, you must be continuous in telling your story.
From this point forward, everything that is published online with your name on it is a part of your story. Pick the things you want to say, stay consistent, and don’t stray from the path.
People will want to connect with you as a person, not only a brand. Start with a good, authentic photo of yourself – one that establishes credibility and looks professional. Use this photo to make connections on social media.
One great idea to establish a brand for yourself is to take a photo while working. Make a quality picture of yourself, doing your freelancing job. You can even shoot a video to let your audience know you a bit better.
3. Establish your look
Every brand requires a good presentation if you want it to stick to the memory. Use various tricks to establish your brand look, even if it is a brand name.
How do you develop a look for your brand?
Of course, you need to start with your website. Here is what you should do:
- Choose a well-designed logo and use it attached to your name
- Select a pleasing palette of colors for your site
- Limit your menu of fonts
Apply these tricks to every brand building strategy, such as advertising, business cards, etc.
Personal branding is another type of marketing. In today’s technology world, marketing is most oriented toward the web, so use this as the most valuable asset at your disposal.
Start making connections right away, and try to maintain them as much as possible.
Create an email list
Keep increasing your email list with people from your target audience. Use this email list to promote your brand – send compelling offers, free samples, write posts and share them, etc.
Connect the people in your network
Connect with the people in your network, and connect them to each other. The wider your network is, the more recognized your brand will become.
Before you know it, you will surround yourself with some amazing people. All you have to do is work on the network as part of your daily routine.
5. Find your voice
A brand must be unique, and there is not even a slight doubt that this process requires establishing your own voice.
Your goal is to build a brand that people will want to follow. The only way to create a growing audience and dedicated fans is if you express yourself as a unique person. If you want to switch from a name to a brand, this is a must.
Finding your voice is more than making a nice photograph of yourself. It is a strategy that takes time and a myriad of steps.
Unfortunately, this also means that finding your unique voice is something you must do on your own, and no one can tell you the steps.
What we can tell you is the following: never copy other freelancer’s style. You can grasp inspiration from others, read their advice, or ask them for some guidelines.
But in the end, it is you who has to find a voice to use for branding.
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