6 Smart ways to reach customers through YouTube

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With over four billion active users every single day, YouTube has emerged as one of the most popular search engines on the internet — second only to Google.

The power and reach of this channel is incredible and it certainly offers the best opportunity for businesses to connect with millions in a cost-effective way.

Thus, your business cannot afford to ignore video marketing. Not convinced? Take a look at the statistics below.

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Here are some statistics uncovered:

  • More than 70% of businesses make use of videos to promote their products and services to increase exposure.
  • Videos have been referred as five times more engaging and productive when it comes to reaching new customers as compared to traditional content alone.
  • Again, after viewing a video online, an overwhelming 90% of customers make their purchasing decisions.

By posting video content on YouTube, you can dramatically boost the visibility and reach of your business. If you have not leveraged this network as of now then you are missing out on something good.

Don’t despair, to help you get started and to save you from the initial bumps and bruises, here we present some tips on how you can use Youtube channel for your business.

How you can use YouTube effectively to gain more customers

1. Video types

To gain traction on YouTube channel, the first step is to figure out what kind of videos you will be creating. Let me help you pick an option that can give you maximum results out of your YouTube efforts.

  • ‘How to’ Videos – If your product or services require any kind of demonstration, then making how-to videos would be a good idea. Create a short tutorial video that shows how a particular product can be used. Such videos help you build a virtual relationship with your prospects.
  • Informative Videos – Share some tips, tricks, or business hacks related to your industry niche. Sharing such video will increase your business’s reach and help you connect with your prospects. Moreover, if you consistently share informative videos then you emerge as an expert in your field. What can be better than that?
  • Client Testimonials – Written testimonials are no longer effective as they lack credibility. So, sharing testimonials from your clients in the form of a short video is convincing and helps you increase the credibility of your brand manifold.
  • Entertaining Videos – Come up with entertaining videos that show the fun side of your business. It can be a short footage showing behind-the-scenes at an event, a short interview with industry leaders, a sneak-peek into your upcoming services or products to keep the viewers excited, sharing your company’s story, a launch of a new product or service, etc.  Such videos are a hit with the masses and provide a great opportunity to engage your users and build a strong following.

You can pick any type of video which you think will help you in building brand awareness and enhance your customer loyalty. No matter what type of videos you choose to create, make sure the content is creative, engaging, and has enough meaty material to keep the audience hooked.

2.  Video length

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YouTube gives you the option to record videos for up to 15 minutes in length, and in the case you want to create longer videos then you have the option to increase your limit. Though you can create longer videos, it has been observed that short and snappy videos (usually 5 minutes or less) are most viewed ones on the platform.

So, if you are hesitant to create longer videos, starting your YouTube experience with short videos is a great option.

3. Use of a keyword planner

You need to use relevant keywords to promote your videos effectively. The way you optimize your website content, blog content, or any other content on social media with relevant keywords is important. Similarly, you need to make your videos search engine friendly by using keywords.

YouTube searches videos by keywords assigned to them, so you need to do thorough research regarding keywords to get maximum traction out of your videos. Moreover, YouTube provides you with the option to use it’s keyword tool to help you find ‘most popular searches’ within your space. You’ll need to be strategic when describing your visual content because it may just go viral.

4. Include a call-to-action

The very purpose of videos gets defeated when you don’t include a call-to-action. In the end of the video, you can encourage your viewers to take a specific action, such as: like your video, subscribe to your YouTube channel or emails, share the link of your video with friends, visit your website, etc.

5.  YouTube ads

When you are new to the platform, obtaining success with your videos can be challenging. You can always use paid options such as YouTube ads to advertise on Youtube, which is an easy way to abundantly boost reach and visibility of your videos.

6. Customize your YouTube channel

Your YouTube channel does not have to look like every other YouTube page. The same way you customize your social media pages with a profile picture or cover photo, you can customize your YouTube channel. Make your page unique by adding relevant information like your website details, branding colors, images, links, and other details.

Customizing your channel gives you a good opportunity to use your company logo, tagline, and slogan (if any) and it enables you to reinforce your brand identity. Besides, once you set up a channel on YouTube, visitors have the option to subscribe to your channel and receive notifications when you upload a new video. With this, you can easily get repeat visits and gradually gain loyal customers.

The Takeaway

Lastly, like every other social media channel, to drive maximum engagement you need to consistently post creative content on the channel. Thus, if you are looking for some instant traction on your Youtube channel, the above tips can surely give you a good start and eventually expand your business horizons.

Are you using a YouTube channel for your business? Let me know in the comments why or why not.

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About Henna Ray

I’m a blogger and designer and I work as a creative head for Designhill. I write on topics concerning design, ecommerce, startups, digital marketing, interactive content. My creative work has earned me several laurels over the years. Facebook | Twitter | Google+

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