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Consistency in freelancing: why the most successful freelancers do it and the rest fall behind

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It’s been proven: consistency is a key to success.

Not just in the design or business world, but even in your day to day life.

Popular designers, bloggers, or even YouTubers put out content on an appropriate, consistent level and they get a returning audience as a result.

You'll also enjoy this episode of our new podcast...

So how do you reach success, and how long will it take? How much will you have to create to become popular?

Although these questions can’t be given a specific answer, it’s not going to happen unless you start!

Focus on consistency and not results

Creating content regularly is a great way to build a reputation and drive traffic to your site.

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Unfortunately this success isn’t something you can get overnight. It’s going to take a great amount of work combined with a lot of time.

If you truly have a passion for what you do, then you shouldn’t have a problem taking the time to become successful at it. Most often it’s going to be more fun than work.

At first you may not see much result, but it’ll slowly build over time.

Concentrate on creating the content. The results will come in time, because once you start getting off the ground – you’ll only continue to soar.

How to apply consistency to your business?

The best thing you can do to start is simply find and establish a goal. Whether it’s writing one blog post a week, contacting a certain number of potential clients a week, or maybe it’s to post a design on Dribbble for feedback once a week.

It’s important to find your goal and establish a schedule to work towards it.

For me, I’ve spent majority of this year solely on creating content. I write for Millo weekly, post to my own blog and YouTube channel at least every other week, produced my own products to sell on my shop, as well as maintain a newsletter.

I don’t have a large audience, but I’ve definitely noticed a growth in my business.

It’s a lot of fun and I’ve learned so much from just creating – so don’t be afraid to start.

Take whatever extra time you may have (or make time) to create and share something you enjoy doing.

Finding inspiration

If you’re going to be creating on a regular basis, then you’re going to need a lot of ideas.

Where do these ideas come from?

If you’re feeling a bit stuck, here are just a few of many ways you can find inspiration:

  • Brainstorm thoughts and write them down.

  • Learn from those who succeed. (Other blogs, designers, etc.)

  • Try something new or step out of your comfort zone.

  • Change scenery. Go for a walk or work in a new location (outside, coffee shop, etc.)

  • Sleep. It can do wonders! 😉

What works best for you?

Maybe you want to try creating videos or guest post to other blogs.

Do what you enjoy and works best for you.

If you’ve found success through staying consistent, please feel free to chime in by leaving a comment on this post. I’d love to hear your stories, thoughts, and suggestions!


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About Brent Galloway

Brent Galloway is a freelance graphic designer, founder of Your Freelance Career, and author of Start Your Freelance Career. Check out his blog and connect with him on Twitter, Facebook, Google+, and Dribbble.

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  1. I have been consistent by posting something up at least once a day (noon for me) on my social networks, preferably instagram. I either post a finished design (flyer, business card, mockup), or a work-in-progress shot (and now these include a small artist’s mannequin in the shot – people love it!).

    Of course when I post on instagram, it gets posted on my facebook and twitter accounts automatically as well.

    People have been consistently asking me for work. $-)

    • It’s great to see that something so simple like consistently sharing your work through social media in a fun way is benefiting your business!

      Thanks for sharing! 🙂

  2. Very Nice post Brent! It’s just what I needed to hear(read).

  3. I have just recently been focusing on consistency and not results like you mentioned and it really does work. Thanks for the great post.

  4. This is something I constantly talk about with everyone I encounter. Consistency & Communication is highly important in life and business. It will make or break you if you are not careful. People want to build with you, like you, and grow with you. It is really difficult to do that if you are the type of person who doesn’t communicate and who are unpredictable. It is also easier to forget you exist if you aren’t consistent. From a business stand point, this applies the same. When it comes to networking, building relationships, marketing, etc.. =)

  5. Keep consistant, keep it real! Thanks Millo!

  6. I want to thank you!
    I missed out the “establish a schedule” principle and you just write it about it.

  7. TEN THUMBS UP to you Brent. As an aspiring graphic designer your nuggets of wisdom have brought some valuable light on my side….Thanks!!

  8. Kellie Ampo says:

    Brent im soo grateful for your post i am coming up as a designer and these overlooked hints and tips are jux what i need ……thanx again


  1. […] Be consistent. Love your work, it’ll love you back. Brent Galloway tells us there is a reason why most freelancers do it and the rest fall behind. […]


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