Why every freelancer should use templates

You’re a freelancer.

You’ve got queries to write, invoices to send, and a stack of projects that need to be finished today.

So, if you’ll give me just a couple of your precious minutes, I’ll tell you how you can save some time.

I might even help you close with a few extra clients while I’m at it.

Does that sound like something that’s worth a minute of your time to learn about? I thought so!

So if you’ll come along with me, we can get started.

What am I talking about?

I won’t keep you in suspense any longer: I’m talking about design templates.

(And before any of you web designers out there get up in arms, rest assured I’m not talking about website templates.)

I’m talking about custom-designed templates for the documents you use every day.

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If it’s a form you use on an everyday basis, there’s a design template for it somewhere.

You can find templates for emails, brochures, and for your invoice process.

Like anything else, design templates come in a wide variety of price points and quality levels.

Some of you might need the best in the business, while some of you can scrape by just fine with the free templates on your word processor.

There’s a template for every need and every skill level.

And before you go getting the wrong idea, let me slip in a few words for you graphic designers out there.

You’re thinking this is all good and well, but you’re not about to use some lousy template where you could do a better job starting from scratch.

Well, I’ve got a rebuttal for you, but you’re going to have to wait for it.

My short answer to you is this:

I see where you’re coming from, but a clever graphic designer gets more value out of a design template than any other freelancer.

For the rest of us, I’m sure you can already imagine more or less how you could use a design template.

Why should you bother?

You don’t have to be a genius to see how a few good design templates can come in handy.

(And if you’re a writer like me, you probably wouldn’t be able to get along without them!)

I’ll save the number one reason for using templates in reserve, but for now I’ll give you this one:

the email template.

You know as well as I do how important it is for your emails to stand out when you’re querying a prospect.

Your prospect could have dozens, or even hundreds of emails to go through.

Everything counts when it comes to making sure those emails get read and remembered.

A solid email template can help you out tremendously. It doesn’t even have to be flashy, because as long as it draws the eye, it attracts interest and helps ensure that your query actually gets read.

And that can be half the battle when it comes to landing a new client!

A template email looks different and feels different from a standard email.

With that look and feel, you’re producing the image of distinction and professionalism that good branding is all about.

Add in a set of matching invoice templates and your prospects will know they’re not dealing with an amateur.

If you remember, I already told you the biggest reason for using templates in the beginning: time.

As freelancers, we’ve always got to be aware of the clock.

(Now gather round, all you graphic designers out there. This is the part I was telling you about.)

You’re a freelancer, so you’re pressed for time.

If your project has got a complicated layout, wouldn’t it be worth your while to get a template that lets you get the heavy lifting out of the way?

There’s nothing more tedious and time-consuming than having to place an endless array of text boxes, one by one.

You graphic designers know what I’m talking about, right?

If you’re sick of constantly having to start every brochure from scratch, take a look at BrandPacks. They’ve got a wide selection that should keep you covered.

When you can save time and land more clients, it’s not a question of why you should use templates. It’s a question of when you’ll start.

The freelance life is a hectic (but rewarding) one.


Remember: a good template can be the difference between landing a new client and receiving the dreaded email saying “we’ve decided to move forward with other freelancers.”

Just something for you to think about before you go.

What advice do you have for using templates? Tell me in the comments!

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About Geofrey Crow

Geofrey Crow is a freelance writer who specializes in helping brands find their voices. His other hobbies include dispensing ancient wisdom and pretending to know both less and more than he lets on. Geofrey has not yet appeared on any major podcasts, nor has he yet been interviewed on national televison.

To learn more, take a look at crowcopywriting.com. If you’re lucky, maybe you can find an email address to contact him, or maybe you’ll get stuck with a middle man who asks you if you want to join the waiting list to join the waiting list to contact him.


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