From freelance developer to millions in revenue with Hotjar’s Marc von Brockdorff (FTF 5.2)

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As a kid, Marc von Brockdorff was obsessed with the idea of having an online business. He’s continued to overcome startup struggles by building and testing various online products and businesses – including working as a freelance developer. Today, he’s the co-founder at Hotjar, one of the web’s fastest growing companies.

Hotjar recently reached a huge milestone :  $12 million in Annual Recurring Revenue, and this just 30 months after launching publicly in April 2015.

So how does a web designer in Malta become a co-founder of the world’s fastest growing company? And how should a founder’s role change as their business evolves from 5 employees to 60 employees?

If you’re looking for the secrets to success, you won’t find any here. What you will find, however, are a principles and ideas that helped Marc transform his idea into a real business, while avoiding the pitfalls he’s fallen into so many times before.

Bonus: As mentioned in this episode, read all about the ‘Hotjar way’ and the 7 core values that can help you grow and run a remote business successfully.


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We hope you enjoy season 5 of Freelance to Founder. If you do, please take a moment to leave an honest review and rating on iTunes—it’ll help us make the show better and get it in front of freelancers and solopreneurs who will benefit from the show.

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