Fiverr acquires AND CO…and makes it 100% free

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Gig economy company Fiverr has acquired AND CO—a human+app solution for managing your freelance business.

Earlier today, I received an email from Mario, the Chief of Staff at AND CO which has quickly become one of my favorite Saas products for freelancers.

Here are some key pieces of the email:

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Hi Preston,

I wanted you to be among the first to know that as of today, AND CO has officially been acquired by Fiverr! We’re really excited about joining of forces and can’t wait to serve even more independent workers, together.

We’ll continue to operate independently, just with a lot more firepower behind us. There will be one key change though: our pricing. AND CO will, starting today, be entirely free for all users with no membership costs, and no additional payment fees.

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I’d love to reconnect, hear what’s going on with you all, and work together under this new partnership.


Perhaps the most shocking part of this email is that AND CO, which had previously charged a healthy premium for their services, will now be 100% free.

This bodes well for freelancers currently on the platform or for those who have considered joining, but have been held back by the price tag.

New York Business Journal reports Fiverr CEO, Micha Kaufman expects the company to scoop up other startups in the future.

“What is happening in the creative freelancing industry these days is very similar to what happened in the e-commerce industry in the past two decades — a consolidation of vertical businesses into horizontal businesses,” he said in NYBiz’s article.

But Fiverr has never been a popular marketplace for freelancers who are serious about taking their freelancing full-time or scaling to something bigger.

It’s been seen, for a long time, as a site full of undercutting, off-shore talent who actually threaten “real” freelancers.

So we’re turning to you, Millo freelancers: is this acquisition a good idea? Bad idea? or will it have absolutely zero impact on your freelance business?  Share with us in the comments below or in the Mastermind FB group.

More information at the video below:

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