I’ve been working in the creative industry for over thirty years now.
I have worked for a print studio, a publishing house and a couple of boutique studios in senior roles.
But everything changed for me in 2013 when my current employer decided to downsize.
It was then that I had the opportunity to secure a couple of regular clients and make the move to working for myself instead.
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I’ve been freelancing ever since.
I mostly work alone as a sole-proprietor, but every now and again I’ll partner with other creatives that I have built relationships with over the years to offer a wider range of services to my clients.
Like me, you may find yourself wondering how you can offer more services to increase your freelance income.
Today, I’d like to share with you a few things I have done that led to an increase of revenue by 20% in the last year alone—representing $15-20,000 AUD.
Here’s how it happened for me:
Adding more services to my offering
In my earliest days of freelancing, I provided primarily graphic design and branding solutions for various small- to medium-sized businesses; with a couple of larger companies also providing regular monthly work.
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In 2014, about a year after I started freelancing full-time, I was introduced to Wix—a website building platform with a “what you see is what you get” interface.
So now, in addition to brand and graphic design, I also provide website creation services without knowing much code at all.
This allowed me to use Wix to develop various websites for clients that they then had the ability to maintain and edit themselves.
I found this to be a massive benefit to my clients who otherwise stayed away from “tech” heavy platforms and allowed me to sell web design in addition to my current services.
Without the option to create websites on Wix my business would have been in danger of becoming stagnant by only offering graphic design/brand services.
I also started using Wix for my own website (helping boost business all around) as well as a couple of charitable organisations I am involved in.
But this isn’t the end of my story.
Turning experience into new opportunities
About a year ago, I had the opportunity to join the “Wix Partners” which means I’m now listed on the Wix marketplace for clients from all over the globe to contact and hire me.
While it’s still relatively early, I would estimate that being a Wix Expert added approximately an additional $15,000-$20,000 (AUD) to my revenue in the last year alone and I project that to improve in the future.
Becoming a Wix Expert really opened up the world to me for potential new clients from all corners of the globe. You can see my Wix Expert profile page here.
In less than a year I have already created two sites for clients in the United States and two sites for a client in Turkey as well as more clients in Australia (where I currently do most of my work).
Being a Wix Expert has added another “string to the bow” of Ignite Design Creative and given me the opportunity to offer web design which was previously missing.
Following a similar path to grow your freelance business
If you’re a print designer who’s been dying to figure out how to add web design to your service offerings, Wix might be the perfect answer for you.
For me and my clients, Wix has provided a stable, flexible and innovative platform to build and host sites.
The huge benefit for me as a print-designer is that I am building on a “WYSIWYG” (What You See Is What You Get) platform that allows for a lot of design control without having to worry about back-end code.
Wix is also continually evolving and adapting to what is expected of it which means it’ll help you serve your clients long into the future.
For anyone out there who’s ready to take their freelancing to the next level by offering web design on top of their other services, I highly recommend you take a look at Wix.
Take time to discover the most about how Wix operates and the full flexibility of the features available in building sites.
If you’re new to Wix it’s very worth giving yourself a “self driven” project and play around with features and options – get to know Wix inside-out.
From there, you can begin to offer your clients basic, affordable web design with absolutely no code needed.
And if you really fall in love with Wix like I have, you might even get listed in the Wix Expert marketplace one day and have your services opened up to a whole new market.
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