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Freelance to Founder Podcast Art

Spend Money to Make Money?

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On today’s show, our guest skipped out, so Clay and I hit record to discuss something we see a lot of business builders get wrong: marketing budgets.

You know that phrase, “you’ve got to spend money to make money”?

Well, you might have thought: "that’s not necessarily true. I get referrals for free."

But you DO have to spend money in order to predictably SCALE your business. So how can you know exactly how much to spend on marketing efforts next year?

Today, we’ll walk you through a simple formula for identifying just how much you should pay for marketing without taking on too much risk.

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Freelance to Founder Podcast Art

Real freelancers. Real growth.

Freelance to Founder is a unique weekly podcast featuring coaching calls co-hosted by Clay and Preston, two freelancers-turned-business-builders. Instead of typical interviews, each week a new freelancer calls in to talk with Clay and Preston with one goal in mind: overcoming the feast/famine cycle and scaling their service business. The highly acclaimed, top-rated podcast is a weekly dive into what it really takes to go from freelance to founder.

In partnership: Millo, Dripify, Podglomerate

Free on-air business coaching for freelancers.

On this show, real-life freelancers get 100% FREE on-air coaching to help them scale their business. And we want to chat with you!

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1. Book a time

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