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How to position your expertise to potential freelance clients online

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You’ve probably heard it a hundred times by now.

“Expert freelancers get paid more than generalists.”

But here’s the thing…

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Just because you’re an expert doesn’t mean that requests from high-paying clients will magically appear in your inbox.

You have to actively market your expertise to catch their attention and convince them to hire you.

So, how exactly can you do that?

Here are 3 ways:

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1. Make your niche clear

You should do this on your website, in your social profiles and guest post bios – anywhere a target client might see you.

Don’t be shy about it either.

What do I mean by that?

Well, I’ve seen far too many freelancers hide their niche in some massive wall of text far down on their website home page.

And that isn’t enough.

Your target clients should understand what you specialize in the second they land on your website.

The same thing goes for everywhere else they might see you online – make sure your niche is clear to the point where it’s hard to miss.

That way, clients know right away that you’re the perfect fit for their specific needs.

2. Talk about past results

Positioning your expertise is important because it helps clients trust you.

And what better way to get clients to trust you than to show past results you’ve achieved?

Seriously – you need to talk about your accomplishments.

Whether you’ve helped a client grow their business, boost conversions, win social shares, or something else, it’s worth mentioning.

Don’t get me wrong, though.

I’m not telling you to spend your time on the phone with prospects bragging about what you’ve achieved.

A better approach?

Showcase the results you’ve achieved on your freelance business website.

That way, potential clients understand that you know your stuff before they ever even talk to you.

You can do this using testimonials or by simply creating a “past results” section on your website home page.

Either approach will help potential clients feel more confident in your abilities. They’ll think:

“Wow, if this freelancer has achieved these results in the past, imagine what they can do for MY business!”

3. Showcase your credibility

Ever worked with a big-name client?

Or maybe you’ve been featured on a major website?

Either way, accomplishments like these can make a big difference in the way potential clients perceive you.

So it’s a good idea to display them clearly on your site, in your pitches, and elsewhere.

For example, if you’ve worked with multiple big-name clients, you might display their company logos in a “Who I’ve Worked With” section on your website.”

Or if you want to land a freelance gig as a marketing blogger, try mentioning your bylined guest post on a major marketing blog in your pitch.

This kind of social proof can go a long way toward helping you land high-paying work.

Remember, clients aren’t just hiring you for what you do. They’re hiring you for how you can help their business.

That’s why positioning is so important.

Fail to position your expertise, and high-paying clients are going to look for a different freelancer altogether – one they perceive as the perfect fit.

Don’t let that happen.

Position yourself strategically online, and you’ll be well on your way to winning more high-paying work.

Do you have any questions about positioning your expertise online? Ask away in the comments!

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About Jorden Roper

Jorden Roper is the fuchsia-haired founder of Writing Revolt, where she shares no-BS advice for freelance writers and bloggers. Get her free, in-depth course on how to build a highly profitable freelance writing business (even if you’re a total newbie) here!

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