Tom Ross used to be a design blogger getting hundreds of thousands of views every month. But he quickly realized almost none of those visitors really cared about him, his brand, or his business.
They weren’t engaging with his brand—and they definitely weren’t buying anything from him.
He quickly realized, focusing on vanity metrics was no way to build a sustainable business. That’s when Tom pivoted to build Design Cuts—a premium marketplace and deal site for designers.
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That decision that would lead him to build one of the most engaged (and profitable) design communities on the web and teach him a lot about how to build a business the right way.
Today, Tom’s business is thriving. His audience is engaged (with dozens…sometimes hundreds) of comments on every new bundle they offer.
Tom shares the details of his incredible journey in today’s episode of Freelance to Founder. To listen to the full episode, click below or find the show in Apple Podcasts or wherever you get your podcasts.
We hope you enjoy season 3 of Freelance to Founder. If you do, please take a moment to leave an honest review and rating on iTunes—it’ll help us make the show better and get it in front of freelancers and solopreneurs who will benefit from the show.
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