In today’s episode, we feature the story of Tiila Abbitt – CEO and founder of AetherBeauty.
Tiila is in her first year of starting her own beauty brand, Aether Beauty, having served for years as an expert product developer at Sephora, the American beauty retailer.
Despite a great income and a great role in driving the company’s sustainability initiatives, Tiila needed to do her own thing – to build an entirely ‘sustainable beauty brand’ – which to this point hasn’t really existed in the market.
Today, it’s a one-woman brand, but you’re going to be astounded to hear how much she’s doing in revenue as well as what she’s had to do to get to that point, along with her full backstory.
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You’ll hear what compelled Tiila to start the business and her fascinating story of how Aether Beauty has exploded onto the scene – a new brand emerging in the market, from a founder who was working with one of the big retailers in the industry just a year ago.
This episode will be fun to listen to 10 years down the road when Aether is a household name.
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