So you’re headed to a client presentation and you want something that’ll put you a cut above the rest.
Not just a nice outfit you know you look good in (although that doesn’t hurt), but something:
Sound about right?
Forget the (mostly useless) swag they give out at trade shows.
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Here are some tips and resources that – if you do them well – will catapult your business to the next level no matter what type of presentation you’re giving:
1) Mimic client language
Whether you’re meeting with a prospective client or revealing your creative concepts, use the exact language your client uses.
- What exact words did they use to describe what they need?
This shows you’ve listened carefully to what your client’s needs are and have put effort and emphasis on meeting those needs.
2) Use custom presentation folders
Most presenters bring what they have – and while a “normal” folder isn’t necessarily going to destroy your meeting, an awesome custom presentation folder adds a new level of professionalism.
And for just a few extra dollars, you can make a great impression, especially since you’re likely pitching – or presenting – your amazing attention to detail.
You can order customer presentation folders from our supporter, CompanyFolders.com.
3) Keep an ace (or two) up your sleeve
Great presenters always withhold a couple of interesting talking points or concepts until the Q&A session so they still have something great to discuss right at the end.
Example: I used to work with an in-house print shop. When we were revealing color variations, we always prepared our 3 favorites + 3-5 additional variations for the inevitable “I wonder what it would look like with just a little bit more red…”
You look great having anticipated questions and thorough answers, and it saves you the trouble of having to think up something amazing on the spot. (But you’ll still look like you did.)
Because as critical as your first impression is, so is your last impression.
4) Prepare a handout
No matter how much you rock your presentation, clients will forget some of it (especially if you’re not the only one pitching).
Leaving them with a physical reminder will help your client remember you and your presentation.
Pro tip! Don’t share your handout until the very end; otherwise, you risk distracting your audience while you’re speaking.
5) Include a surprise
Whether it’s an unusual tactic or a creative handout from #4 (or something else entirely), do something memorable to make your presentation stand out…in a good way.
Some ideas include:
- Play music
- Suggest an “out there” tactic / idea / concept you can sell
- Leave a creative item behind (check out this post for more ideas)
- Create realistic mockups for your concepts
Bonus tip: Expect the unexpected
No matter how much you prepare, expect the unexpected.
- You can’t connect to the WIFI.
- The presentation screen doesn’t work
- Your easel breaks.
- Etc. etc.
How you handle these unexpected challenges has as much of an effect on the presentation as the material you’re going to present.
So consider ahead of time what you might do if something breaks, rips, or simply doesn’t work, and then roll with the punches. 😉
What’s your secret to rocking your client presentations? Share your tips and resources in the comments.
This article is brought to you by CompanyFolders, the ultimate presentation folder boutique with the largest selection of styles and printing options to choose from.
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