We’re redesigning our logo & streaming the whole process live

It’s been less than 6 months since Graphic Design Blender became Millo.co. You can read all about our rebranding process in this post: “Why we rebranded: answers to your 6 most common questions

Today, I’m excited to announce that we’re totally upgrading our logo. We’ve hired Dina Rodriguez, a super-talented hand-lettering artist and long-time Millo reader.

Dina and I had our first call last week where we discussed art direction and she presented her Millo mood board.

Check out our most recent podcast episode:

(We also had this hilarious moment where she pronounced Millo wrong–it’s ok, Dina–and I had to correct her. For the record, in case you’ve wondered, it rhymes with armadillo.)


I’ve been so impressed with Dina and her entire design process, she and I will be working on some content for the Millo blog around how and why she works the way she does. That’ll include why she’s not giving me multiple logo options.

It’s going to be stellar.

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Yesterday, Dina streamed the preliminary sketches of our logo live on Twitch (you can rewatch here).


But tomorrow is going to be real gold. She’s filling in the preliminary rough sketches (and talking/explaining the whole time) and getting close to a final logo.

You won’t want to miss it. You can watch the full stream tomorrow (Thursday, Oct 29) at 2pm PST.

Click here to watch the livestream on Twitch

Need a reminder? (Add it to your Google Calendar or Join the facebook event in the Millo Mastermind group.)

I’ll do my best to be there chatting and watching what Dina comes up with. I am totally excited. Please join us. It’s going to be an amazing (slightly terrifying) process.

I personally can’t wait to see the final logo.

PS: For the many of you who have asked about it, yes: this means we will soon have some cool Millo swag you can sport to show of your Millo pride. Taking suggestions in the comments. 🙂

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About Preston D Lee

Preston is an entrepreneur, writer, podcaster, and the founder of this blog. You can contact him via twitter at @prestondlee.


  1. Sharon Pettis McElwee says:

    Stickers are awesome (And not expensive)! And I would totally rock a Millo hoodie!

  2. There should definately be a give-away of some-sort. 🙂

    I’d totally rock a Tee (could print them for you too).

    • We’ll definitely be doing some holiday giveaways! 🙂 Email me more details about printing and let’s see if we can work something out. preston at millo dot co. Thanks!

  3. This will be fascinating. As a lettering artist of over 40 years, stroking and brushing everything from ad layouts to movie sets to corporate logos to signage — and now, recreation of silent film title cards for the Library of Congress — I’ll be interested to see how today’s generation creates lettering. Hand lettering was a real art, widely used, several decades ago, as there were very few script fonts (that never really “worked” except for Palace Script and Park Avenue) and not too many fonts that evoked what hand lettering could. And no computers to modify the fonts!

  4. I’d be interested to hear why you are re-branding so soon? Especially because it looks like you’re sticking with the hand drawn look of the logo.

    • @disqus_GifEMq8SBs:disqus, thanks for asking. The new Millo logo was temporary as a “minimum viable product.” I felt like it was time to make it way more professional. Thoughts?

      • Oh okay, that makes sense! I can definitely appreciate that. Looking forward to the final product!


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