Why You’re Failing at “Finding a Niche” (FTF 8.4)

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frustrated finding a niche

On today’s episode of Freelance to Founder, we sit down with Margaret Ryland, a brand and identity designer who started her own design business not very long ago.

Margaret is working hard trying to figure out exactly what kind of client to target which has left her listening to and reading a lot of advice about finding your freelance niche.

Advice to “find your niche” in business is not uncommon on the Internet—you’ve probably seen it yourself. We’ve even published our own articles about it.

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But Clay and I worry that Margaret is rushing into niching down a little too fast. So in today’s conversation, we dissect why “find your niche” really isn’t all it’s cracked up to be—and what freelancers should be doing instead.

We also talk about demanding full creative control from clients, ditching proposals, listing prices on your website, weeding out high-maintenance clients and lots more.

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