Cold Emails That Convert (Written Course & Workbook)
Fill your client pipeline with my proven cold email strategy. No social posting, lead warming, or awkward networking—just a simple formula that works. Results guaranteed or your money back.
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Here's how I booked $509,000+ from total strangers.
The day I landed my first $60,000 client changed everything. In a single deal, I secured what had taken me an entire year to earn at my dead-end job just a few years earlier. One client, one signature – equal to twelve months of working for someone else.
That's the power of Cold Emails That Convert.
As I've refined the process over 8+ years, I've booked deals with clients like LinkedIn, Fiverr, and Shopify—all through cold email outreach. But not the spammy kind. If you're ready to send warmer, more human emails that consistently deliver results, this workbook course is for you.
Have a look at the chart below to see what I mean.
The numbers tell a story that's impossible to ignore: Every month I committed to sending strategic cold emails – the exact type you'll create in this course – my income doubled, sometimes tripled.
There's no mystery here. When I sent these emails, money flowed. When I didn't, it slowed to a trickle.
Active cold-emailing = Big payouts.
Tested Strategies that just work...
After years of trial and error, I've realized there are a few key ingredients to getting your emails opened, read, and acted on.
In a world where most emails get completely ignored—having an effective cold email strategy can be a game-changer.
Imagine if you could turn new clients on and off like a water faucet. With effective cold emailing, you can.
3x Your Open Rates
Here's the brutal truth: when your peers are sending cold emails, they're getting a measly 22% of potential clients to even open their email. They might as well be shouting into the void.
But students using the Cold Emails That Convert framework are hitting 72% open rates. Consistently. That's not just better—it's more than triple the industry standard.
Think about that: For every 100 emails you send, 50 more people are opening, reading, and responding to your message.
That's not an improvement. It's a revolution in your outreach.
What's Inside 'Cold Emails that Convert'
In this workbook course, I break down each individual element of an irresistible cold email. More importantly, I teach you the philosophy and strategy behind successful cold email outreach.
You'll master both the mechanics and the mindset—understanding not just what works, but why it works.
Each lesson will cover a different piece of the overall formula or philosophy. Here's exactly what you'll get from the course:
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Get access to all formats: • PDF • EPUB (Kindle and eReaders) • Interactive Google Doc
Contents
Introduction: Overview of the material.
Section 1: Defining Your Audience & Building Your List
Lesson 1: Who Should You Email?
Lesson 2: Doing Client Research
Lesson 3: Building Your Lead List
Lesson 4: Lead Prioritization
Section 2: Crafting a Cold Email That Converts
Lesson 5: The Subject Line
Lesson 6: The Salutation
Lesson 7: The Opening Line
Lesson 8: The Pitch
Lesson 9: The Call to Action
Lesson 10: The Closer
Lesson 11: The Follow-Up
Section 3: Scaling & Automation
Lesson 12: Outreach Automation
Lesson 13: Where Does AI Fit In?
Conclusion: Your Path Forward
What people are saying about this course...
Ray Evans, Proofreader/Editor
"Worth twice as much...the best investment I've made"
The best investment I’ve made in myself and career so far. I liked how you provided actionable steps and assignments ... to really reinforce what you were teaching us. The workbook is far better than any template I could find... it's easily worth twice as much."
Estar Upia
"So much insight...super valuable"
I loved the workbook- so much insight. Thank you for creating it. It was super valuable, and … I now feel confident to send cold emails.
Bruno Padilha, Freelance Growth Academy
"Solid & Actionable"
This is solid ACTIONABLE information on cold emailing!
Kathleen Giarrano
"Just What I Needed"
So nice that you know the most pressing issues for freelancers. This workbook is just what I needed.
This course is all about action
You won't just learn about cold emails—you'll build your own client-winning system as you progress through each module. Every lesson contains practical exercises that compound into your personal outreach framework, ready to deploy the moment you complete them.
I'm not here to hand you recycled templates or promise overnight millions. Instead, I'm giving you something far more valuable: mastery of the fundamental psychology that makes potential clients say 'yes.'
You'll learn the precise copywriting principles that turn cold prospects into eager respondents. More importantly, you'll understand why they work—allowing you to adapt these strategies across every channel, from phone calls to social media ads to direct mail.
This isn't just about writing better emails. It's about transforming how you connect with potential clients, forever.
Get Results or Don't Pay - My Guarantee
I'm so confident in this system that I'm backing it with this promise:
Complete the course, implement the framework, and if you don't see measurable improvements in your open rates, click-through rates, and client close rates within your freelance business, I'll give you a full refund.
You have 90 days to put these strategies to work. That's three full months to test, implement, and watch your numbers climb. If they don't, you don't pay.
This isn't a typical 'satisfaction guarantee.' It's a results guarantee. Because in business, nothing matters more than actual outcomes.