How to create a client-attracting Twitter profile as a freelancer

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Ah, Twitter.

It’s a place for political rants, celebrity feuds, and…

Winning freelance clients?

You betcha. You can totally win freelance clients from Twitter.

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But don’t expect that your personal Twitter account will magically attract clients just because you’ve decided to start freelancing.

Like any other marketing method, you need to approach your Twitter profile with a clear strategy in mind.

Here’s how:

Present yourself as a professional

When I say “professional” here, I don’t mean you have to be boring, corporate-y, or stuffy.

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I just mean that you need to make it clear that you’re a businessperson by:

  • Having a high-quality profile image. You don’t need a pro photographer for this. Just find a solid backdrop and some good lighting, and snap a selfie. Seriously – my Twitter profile image is just a picture of me in front of a solid-colored shower curtain!
  • Using your cover image to your advantage. For example, you might include your freelance business logo or something else that helps build your brand. You can create this kind of image easily using Canva or a similar tool – even if you have zero graphic design experience.
  • Linking out to your freelance website. Your Twitter bio has a place for a link, so make sure you’re using it to drive traffic to your freelance website. That way, anyone who’s interested in hiring you knows exactly where to go.

If you have a personal Twitter account, I recommend creating a totally separate account for your business – that way, your business account can be set up specifically to attract clients.

Use key words in your profile

You already know that Twitter is a social network. But did you know that it’s a search engine too?

That’s right – your potential clients are getting on Twitter and searching for a freelancer like you.

And that means they’re only going to find you if you include key words in you profile.

Now, I’m not telling you to be obnoxious about it and stuff your bio and Tweets with tons of keywords. But what you should do is add key words to your profile based on your niche.

Be specific about what you do – don’t just put “freelance writer” in your bio.

If you’re a freelance B2B whitepaper writer, you need to make sure that’s clear in your profile. By doing so, you can increase the chances that your target clients will be able to find you when they perform a search.

Share content relevant to your target clients

Success as a freelancer has a lot to do with becoming a niche expert and marketing yourself accordingly. And that’s what you have to do on Twitter too.

For example, here’s a screenshot of some Tweets I posted when my target clients were IT service providers and tech companies:

picture1

Think about what kind of content your target audience would want to see, and post that.

By sharing relevant content, you can make your subject matter expertise clear to any potential client who sees your Tweets. And that puts them one step closer to hiring you.

If you only take one piece of advice away from this post, let it be this:

Your Twitter profile helps you land work when you communicate your expertise to your target clients and make it easy for them to learn more about your business.

Sure, you can still post funny GIFs and create Tweets that build your personal brand. But at the same time, you have to focus heavily on positioning yourself as a perfect fit for the kinds of clients you’re going after.

You need to come across as a confident business owner with a specific niche expertise. Not a job-seeker who mainly uses their Twitter account like a personal account.

Have you landed any freelance work through Twitter? Share in the comments section!

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About Jorden Roper

Jorden Roper is the fuchsia-haired founder of Writing Revolt, where she shares no-BS advice for freelance writers and bloggers. Get her free, in-depth course on how to build a highly profitable freelance writing business (even if you’re a total newbie) here!

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  1. Nice. I would add one more you didn’t mentioned witch is proactively engage and follow people who might be interested in your services.

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