How this stay-at-home mom turned a hobby into multi-million dollar business

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Courtney Brown has always been a hard worker.

At her very first job, she worked at little girls’ birthday parties where she learned from her boss, a female entrepreneur, that anything was possible with determination and hard work.

But Courtney soon found herself on a fast-track to marriage and motherhood. Which meant her plans of going to law school were quickly dimmed.

After several years of miscarriages, Courtney and her husband finally adopted their first child and she had visions of being the perfect “Pinterest Mom.”

Sidenote: Once you finish, read how 4 freelancers built recurring revenue models that changed their business. You'll love it.


Note: today’s post is all about episode 1 of our new podcast, Freelance to Founder. For more detail and the complete story, you can listen to Courtney’s episode below (or on iTunes or Pocket Casts.)


But, having worked for so may years while trying to have children of her own, Courtney noticed a void when she started working solely as a stay-at-home mom.

So she started looking for more career fulfillment.

You'll also enjoy this episode of our new podcast...

All this was happening during the early days of “mommy blogging”—so early, in fact, that no one was monetizing blogging very well yet.

Courtney thought to herself: “If I’m going to do this, I want to make some money.”

That’s when her fast fashion business, Cents of Style was born.

Courtney was always the person her friends and family came to for fashion advice.

So she took that as a fair market test and started doing direct sales on inexpensive, but beautiful fashion accessories (think jewelry, shoes, scarves, etc.).

Soon, Courtney had 40 partner stylists throwing in-home direct-sales parties.

And that’s when she realized she had a huge problem: her business wasn’t scalable.

After a miraculous pivot in 2012, Courtney began to make incredible strides. And after just a few years, Cents of Style was a multi-million dollar company employing dozens of stay-at-home moms and growing fast.

To hear the complete story of how Courtney turned her business around and grew so fast her husband quit his lucrative job to join her, you can listen to episode one of our first-ever podcast: Freelance to Founder.

You can also listen to the entire first season of Freelance to Founder on our website, in iTunes, or through Pocket Casts.

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About Preston D Lee

Preston is an entrepreneur, writer, podcaster, and the founder of this blog. You can contact him via twitter at @prestondlee.

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Comments

  1. Nice story, Preston. A gentle word of advice to everyone blogging at Millo — you need to proof your stories just a bit better 🙂 “Fast fashion business” was supposed to be “first fashion business”, no? Other than that, keep up the great work!

  2. Very inspiring story!

  3. Wow, these stories are really fun to listen to. Love the music!