4 simple blogging strategies that will bring you more clients

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I think blogging should be an integral part of any business.

It is so integral, in fact, that it can and probably will be the difference between whether or not your business is successful.

For example, marketers who have prioritized blogging are 13x more likely to enjoy positive ROI, and companies who blog receive 97% more links to their website.

Those facts may seem surprising, but they have proven to be true time and time again.

Sidenote: Once you finish, read how 4 freelancers built recurring revenue models that changed their business. You'll love it.

People often overlook their business’s blog, not realizing the impact it has on sales. It is also understandable that you cannot spend 23 hours out of the day dedicated to writing blog posts.

Fortunately, there are a few incredibly simple strategies that can be implemented in order to bring your blog from struggling to successful in no time.

Strategy #1: Cater to your targeted audience.

If I am a freelancer who hopes to receive a high paying job writing a business article, I don’t want to write articles in another niche.

Your work needs to speak directly to the job that you want and should explain without question why you deserve to be hired over any other freelancer out there.

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Here’s the simplest way to do that: find already successful websites in the niche you are interested in that you know your potential clients frequent.

Next, request to be featured as a guest blogger. That guest blogging spot is your chance to sell yourself and your services.

Pro tip: Ask to be attributed on any future ghostwriting you do so you can add it to your portfolio or get a link back to your site.

Strategy #2: Try out the Remora Method.

The remora, better known as the suckerfish, is that tiny little animal that follows sharks and other large fish around the sea and cleans them off. When James Clear coined this particular freelancing method, he was right on target.

The freelancer is the remora and the big business is the shark.

Let’s backtrack a bit.

The Remora Method  suggests that a freelancer can combine forces with a big business in a related niche to generate business for both parties.

The freelancer offers a monetary incentive to the big business (perhaps a percentage of revenue earned from each client) and the big business in return promotes the service.

This can work for any type of freelancer in just about any niche. All you need to do is find a related company willing to work with you and entice them enough to get your foot in the door.

Strategy #3: Include client testimonials.

While you can fill your freelancing blog with stunning articles and proof of concept, nothing speaks quite so loudly as a vouch from your previous clients.

Think about yourself. When you are looking to go to a new restaurant, you want to know that the food isn’t absolutely awful. That’s why websites like Yelp even exist in the first place.

People like confirmation.

If you are a good freelancer, your former clients won’t be hesitant to say so.

Joe, a freelance blogger, content marketer and copywriter, includes not one, not two, but nine testimonials on his freelance website.

Not only do the testimonials make him look good, but they show that he has extensive freelance experience because so many people were willing to write testimonials on his behalf.

Strategy #4: Share a narrative.

If you can tell the story of how you got to where you are, you’re doing several things.

You’re showcasing your impressive writing skills, you’re telling a bit about yourself, and you’re (most importantly) thoroughly explaining your experience.

Businesses that hire freelancers want to trust that they are putting their company’s name in good hands.

If you share a story about a previous client in an interesting and thought provoking way, you’re guaranteed to reel them in and add credibility to your own name in the process.

Wrapping Up

These 4 simple blogging strategies will help you bring in more clients. Of course, they aren’t the only strategies out there to help grow your business. Tell us what strategies you’ve found that work in the comments.

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Comments

  1. Andrew. Can you clarify this note? “Pro tip: Ask to be attributed on any future ghostwriting you do so you can add it to your portfolio or get a link back to your site.”

    I’m confused about what you mean by future ghostwriting. Do you mean simply getting your name in the credits for the current blog post so that benefits you in the future?

    Also. As a guest blogger is it standard to have the same blog post on your own site or do they require exclusivity? I would actually like to post something in both places as well as on LinkedIn.

  2. A blog is any business or entrepreneur’s best friend! Great short article. Thanks!

  3. Which strategy do you recommend for getting a guest blog? I tried to write some of the most interesting ones for my business. Hope u have some tips 🙂