6 secrets to taking control of your onsite traffic

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How is your website traffic doing?

Is it performing as well as you had hoped it would?

While most website owners want lots of good, qualified traffic to their site, the truth is that many suffer from poor website traffic.

If you suffer from traffic issues, consider taking advantage of your onsite traffic by creating content that takes the reader deeper onsite, and having a functional site that is clearly labeled and pulls in traffic from other sources.

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Whether you have traffic and it isn’t working for you or if you want to drum up more, you need these secrets to taking control of your onsite traffic.

Secret 1: Create content plans

Having onsite content is of the utmost importance when it comes to directing traffic.

It gives you authority, draws in traffic, allows you to take control of your sales funnel, and move forward with offsite traffic confidently.

Directing traffic from onsite and offsite is easier with informative, well-written content.

Lead traffic in from social media

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Leading someone off of social media requires more than a ‘buy this stuff’ pitch, and is way easier with a ‘look at how awesome this stuff is’ pitch.

Even simple posts about why your t-shirts are better than literally everyone else’s or how different necklines look good translate to sales and interest in your brand.

Engaging your users with information is huge!

Improve traffic from Google

Your onsite content is a great way to share more details about your company and what makes you so awesome.

Your posts should be search engine optimized to pick up even more traffic.

Consider the words you currently rank for and expand on them. You can look at keywords with higher volume that you rank second page for, or focus on low-competition, high traffic keywords.

There is an array of options, but it should make sense for your audience and align with the rest of your marketing strategies.

Take traffic from top of the blog to sales

Super informational pages that excite readers and divulge more details of your site to Google are great for gaining outside traffic.

Taking that traffic through the experience that is your sales funnel is another great benefit of directing how people get to your site.

Directing traffic to super-informational pages is helpful for lowering your bounce rate and keeping the user on-page.

Once you’ve got them there, you just have to lead them through other posts and links until you can sell your product.

Obviously a link right from the informational post to a product page is recommended, but hiding it among other more informative posts is great too.

For example, if traffic comes to your t-shirt site from a post about why spending more on a t-shirt (and other basics) is definitely worth it, then linking to your shirts as examples makes sense.

But so does linking to another article on your blog about minimum thread count, sustainable fabrics, and fit for various body types, especially if that customer is not quite at the purchasing point.

Draw users down the funnel with informative posts that force consideration with posts that assume a sale, but force a decision, like ‘ v or scoop, what’s your look’.

These are secondary posts that are good to link from top level posts to. They are also great to post on social media.

Secret 2: Pick up orphaned clients

There are a few ways to avoid abandoning your customers mid-way through the sales funnel.

Getting them to the site

Sharing your post on Facebook is mediocre at best if you don’t include an active link to your site.

Be sure to include an active link to get people onsite. This also applies to any guest-posting you might do on a partner site’s blog or if you are submitting accurate information to Google or Yelp.

Include a link to your website. It’s a great way to get traffic, and it makes it easier for the reader.

Avoiding bounce

A high bounce rate (check with G-Analytics) means that people are coming to your site, but immediately leaving.

This is not a good thing.

You should look at where your traffic is coming from, and what it is going to.  When you lead people onsite they should have a clear idea of what they are going to land on.

For example, the reason those ads at the bottom of articles receive so little actual revenue is because people click on them hoping to see ‘that one trick that makes doctors hate this woman’ and instead end up at a slideshow, or whatever nonsensical page that picture now links to.

A high bounce rate is a sign that what people are clicking to is not what they want.

Fix a high bounce rate by aligning your pages with your inbound traffic.

So if you post on social media that there are 10 tips that will blow your mind about luxury shirts, then that link should go to a post with 10 tips about luxury shirts, and be fairly clear that those 10 tips are in there at the start of the article.

Secret 3: Make everything work

Your posts are on point, they are taking in traffic from a variety of sources, but you’re still experiencing high bounce rates?

Make sure everything works, and works fast.

That’s the number one reason people will leave your website.

The easiest way to keep people on site is to maintain the functionality of your site. People will bounce like a bad check when they hit a 404 page or a page that doesn’t link to somewhere else.

Websites that don’t function correctly are frustrating and people won’t stay onsite to find out what’s on your website if it’s frustrating to do so.

Secret 4: Be accommodating

Not accommodating the various requests of your clients can also be a  poor user experience.

If your site isn’t optimized for mobile or if you aren’t sure how to accept Apple Pay, then customers may not want to purchase from you.

Being accommodating doesn’t require huge changes or overhauls, but it’s a bunch of small things that can really add up.

Things like making sure there aren’t drop down menus on your mobile site and that you can take all forms of payment pay off huge in the long-run.

Be accommodating. Make it easy and pleasant for your consumer.

Secret 5: Label everything

Labels are the lifeblood of your traffic.  No matter where traffic is moving from or to, labels will help take them from link to link.

Onsite

Onsite labels cover everything from technical tags (like h-tags, meta descriptions, and title tags) to the ‘unofficial’ labels on your links.

Technical tags are important because they not only make your site readable for your clients, but they also offer a summary of your site to Google.

These tags have character limit recommendations, but allow companies to show Google that they aren’t just an authority on cars, but also on automobiles, car wheels, engines, tires, or Fords.

Diversified tags that are the correct character length and accurately describe what is on the page will help your website go up in the S.E.R.P.s (search engine results pages).

Those unofficial labels that are your links, both internal and external, add worth to your content.

For Google, that’s where they crawl through.

And for readers, it’s what takes them from point a to point b.

Make the anchor text (Google’s spider doorway) something that is clear and will help your ranking. That anchor text needs to clearly give the reader an idea of what sort of page will be on the other side.

On social

On social, the labels are your hashtags, mentions, or @’s.

These are how new people find your posts.

Labels on social media are necessary and each site has their own nuances to how labels work and how users find new content. If your content works with a trending topic, feel free to jump on it.

Secret 6: Define yourself

Defining your brand will help you maintain a voice throughout  your site.

It’s a consistent vibe that immerses consumers into your brand experience.

If you’re not sure where to start, just start by saying what makes you awesome, whether it’s amazing customer service or the highest quality of product control.

In conclusion

Taking control of your onsite traffic is hard, but if your site is informative and answers the questions your readers need, you can lead them down your sales funnel with relative ease.

How do you handle onsite traffic?

Tell us in the comments!

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About Mary Grace

Mary Grace is a freelance writer based out of the beautiful Boise, Idaho. She loves hiking, skiing, and everything in between. Tweet her @marmygrace, or comment down below if you have any comments or questions.

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  1. You have been very helpful to me.