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It has been my experience, as I have connected with other designers [via twitter or other means], that there are a lot of designers out there who seem very involved in the design community but actually have little to no […]

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I recently decided to make the switch to Freelance Design after working for a local production agency. In this post I have encapsulated some of the most important lessons that I learned while I worked as a full-time designer there. […]

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Graphic design jobs are frequently few and far between. It’s important that you are prepared for any design job interview you might be lucky enough to land. Below you will find a number of tips to help you be more […]

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The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of […]

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“Choose the best two out of three.” That’s the advice I frequently give my clients. On almost a daily basis I deal with clients who want high quality work done “as soon as possible” and “for cheap”. Unfortunately finding a […]

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Ridiculous Request #1: Can you show me how you would do this project before I hire you? Unless you are a fan of doing work without getting paid, the answer to this should be a respectful “no”.  This question is […]

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Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really hurt a company’s image.  Below you will find 5 Dos and 5 Don’ts when it […]

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Recently, I was in a classroom with some rookie graphic designers and advertisers and I noticed a few habits that tend to spotlight you as an insecure graphic designer. Don’t get me wrong, if you happen to do any of […]

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There are millions of articles floating around on the internet about how to increase traffic on your blog.  There seems to be a shortage, however, on the number of high quality, informative posts on how to increase reader retention.  The […]

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Climbing the ladder of success in the creative industry  can be a tricky journey. In February, I visited WONGDOODY, a creative agency in Seattle, Washington where I asked Shaun Moshay, an account director at WONGDOODY, what three attributes I should possess if […]

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Failure. It’s something we are all afraid of. It can, however, be an effective tool in helping you progress quickly in the creative industry. The following article will teach you why failure is not something you should fear, but something […]

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Recently I have written a lot of articles about the various creative agencies I visited in Seattle, Washington.  At each agency, I asked the creative professionals which attributes they considered vital for someone in a creative profession. Below is a […]

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The ideal creative professional = General Education + Professional Education I recently had the privilege of meeting with Jim Copacino, cofounder of Copacino + Fujikado, a world-class advertising agency in Seattle, Washington.  Upon asking him what attributes he considered to […]

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