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When I was 16, I dropped out of high school. It was not where I needed to be. I was strung out on drugs, and my home life was full of dysfunction, fighting, and loneliness. All I knew was I […]

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This past year I was lucky enough to be selected as the designer behind the new Millo logo. Preston reached out to a number of designers but ended up choosing me due to my quick response time and my stellar […]

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If you’re the type of creative who enjoys jumping from project to project, you’ve probably feel an equal combination of excitement and terror. Excitement because you’re constantly stimulated and flexing your creative muscles by changing it up so frequently. Terror […]

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A note from Preston: Today, I’m thrilled to unveil our brand-new custom-made hand-lettered logo. The logo was designed by the über-talented Dina Rodriguez of Letter Shoppe and I’ve asked her to share with us a bit more about her onboarding and design […]

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Here at Millo we talk a lot about clients: How to find new clients How to find the right clients for your business How to keep your best clients for life Today I’d like to talk about the last one. […]

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Hey – so first off, this ISN’T about the cool “IFTTT” service, if that’s what you were thinking 😉 But, this approach DOES have something in common with it: The phrase, “If this, then that.” In this blog post, I’m […]

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Your first email you send a new prospect is the most important one. A bad, mediocre, or even average one will instantly send up to 90% or more of them away. A good one, though, will get you a reply […]

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Recently, we redesigned the Millo logo with the help of Dina Rodriquez at Letter Shoppe. (Stay tuned for the final logo reveal + lots of cool swag by subscribing to our email newsletter.) Getting our logo redesigned put me in […]

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No matter how careful you are, if you’re in business long enough, you’re going to screw up. Bad. (Not the “my bad, I sent over the wrong revision.” The big “we just printed 3000 brochures with the client name misspelled.”) […]

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How often are you asked to create an identity for a client who is not clear on their objective, vision, audience, competitive environment, differentiator, or message? All the time, am I right? And unless you clarify all of these details, […]

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Let’s face it. Many clients give terrible feedback throughout a project. In the end, that wastes valuable time and impairs the project’s outcome. The good news: You can teach your clients to give better feedback. It’s actually your job to […]

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You’re a creative freelancer, not a lawyer. You’re more focused on your HTML, PSDs, design principles, or finding the perfect sketching tool than legalese and intellectual property (IP). (As you should be.) But dry and intimidating as this topic may […]

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Making sales comes down to two things: convincing potential clients that you can give them the value they seek (or more), and convincing them that the prices you’re charging match that value. So, that leaves you with a couple choices: Lower […]

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