Articles in: 'Advertising'   Remove Filter

Writing copy that attracts awesome clients is much like fishing – as much as I hate that analogy. I hate that analogy because fishing offers something really enticing to the fish… And then, well, we all know how that ends […]

READ MORE

The other day, while sitting at my desk, I looked over at my bookshelf. I do this often. It’s part of how I think. I come across a problem, and I turn my head to the left and gaze at […]

READ MORE

Hello friend guy lady or other, A little over a month ago, I joined Louis C.K.’s mailing list to purchase an episode of “Horace and Pete,” as well as to receive the occasional update/announcement. By the way, in case you’re curious; […]

READ MORE

A while back I was browsing the web when my partner sent me a link. When I opened it my inner-marketer instantly lit up. InVision (the really cool quick-prototyping / collaboration tool) launched a totally free iOS UI Kit called TETHR. […]

READ MORE

Building a creative business?

Join 35,000+ creatives who have subscribed to Millo.

Let our experienced team share what we've learned about building a successful creative business.



If you think Instagram is only meant for teenagers uploading their selfies, think again. With 400 million monthly users, Instagram is a force to reckon with: Instagrammers are sharing more than 80 million photos per day. Instagram is projected to […]

READ MORE

Where you've seen Millo:

Millo on CreativeLive Millo on LifeHackerMillo on Inc.com Millo on How Millo on the Fizzle Show Millo on Web Designer Depot Millo on Smashing Magazine

The first time I sent out a group email I was terrified. What if they were mad? What if they didn’t like what I had to say? Or even worse, what if they opted-out or hit the spam button?! Be brave! […]

READ MORE

Whenever people ask me for help with their marketing, I give them one suggestion. Yet no one ever takes my suggestion seriously. They maybe think they “get it” – but without actually doing the exercise: they don’t get the results […]

READ MORE

Here’s some “Inception” nonsense for ya: our creative agency launched a web development company for other agencies & freelancers called Reliable PSD. Now, Reliable PSD is forming its own web design agency. So our agency’s company is forming an agency. And that’s […]

READ MORE

Constant action in the right direction is what creates success – at least in my experience. Even if that action is imperfect, impulsive, and not your best – it’s better than not taking action. Here’s a quick 16-point checklist of […]

READ MORE

You know all entrepreneurial advice says you should constantly be marketing your business. But holy cow, that’s a lot of work! Finding time to do this seems impossible: Logging on to every social media profile and posting updates is time […]

READ MORE

I have to be honest: I h-a-t-e networking meetings. I would gladly endure a few teeth pullings in place of them, any day of the week. It’s not just because I’m terribly socially anxious, either. It’s because I can’t stand […]

READ MORE

Branding is one of those buzzwords that we’re bombarded with on a daily basis. And it’s not for nothing. Branding is the secret sauce that makes a business of any size memorable. Some really know how to play it, and […]

READ MORE

When’s the last time a web design client asked you about SEO? (If your business is anything like mine, it happens more and more as business owners become more web savvy.) But just because you’re an awesome web designer doesn’t mean […]

READ MORE

Solving your clients’ problems is critical to becoming an invaluable go-to creative, and therefore, to becoming a successful entrepreneur. When your clients have a problem in your area of expertise, you want to be the one they think of first. However, if […]

READ MORE

Quick note: Later in this post I share a real-life example our company used that worked awesomely. And I break down why it worked so well, too. Okay, onward! I am a big believer in “cold” letters, be they in printed […]

READ MORE

How much work do you donate in a given year? None? Why not? If you’re charging appropriately using value-based pricing, you can probably afford to donate at least one project annually to charity. Imagine what good could be done if every designer donated […]

READ MORE

Two new users join LinkedIn every second, making it one of the fastest growing social media networks, especially for professionals. And because it’s a business networking site, people expect – and many times welcome – freelancers approaching them to help […]

READ MORE

Once upon a time I owned a video production agency. We worked with high-end event planners who could afford $30-150k per project. We tried all sorts of inbound marketing tactics to get leads for projects, but eventually realized we had […]

READ MORE

In the past year or so, I’ve been the “brains” behind around 6 product launches that grossed anywhere from $300k – $625k / year within a week of launching (so $25k – $52k in monthly revenue). These launches were totally […]

READ MORE

In the old days when things got quiet, you simply picked up the phone and made a few calls to stir things up. Or you made a list of companies you wanted to work for and cold-called them. Now it’s […]

READ MORE

We all know how easy it is to fall into our routines and somehow, implementing a digital strategy can become just another task on our endless list of things to do. The fact is, putting a marketing plan for internet […]

READ MORE

I wrote a whole intro for this post, but then I scrapped it and decided to just get right into it :-). So! Here are 4 things we’ve recently upgraded with our creative agency’s web coding service, Reliable PSD, that gave us […]

READ MORE

Especially in this digital age, you may question the need for business cards. Isn’t it just one more expense that “old” people use? Don’t people nowadays just clink smartphones together or text contact information? You might be surprised. Traditional methods […]

READ MORE

Does your website list a half dozen or more capabilities: logo design, website design, print, SEO, photography, video, PR? Are you afraid of losing out on any opportunities that a client or prospect might bring you? Perhaps you figure if […]

READ MORE

I’ve tried for a while now to “crack” Facebook targeting for our agency, and for our agency’s new “design to code” branch, Reliable. But the click farms have always been a problem. In case you’re not up-to-speed on the “click […]

READ MORE

You’ve probably heard the general rule: Serif for print, sans serif for screen. Is that really all there is to choosing a print typeface? Does it mean you can never use a sans serif in print, even if it would […]

READ MORE

When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, […]

READ MORE

If actively seeking out and finding clients is something you enjoy, then it’s safe for you to skip this post. To be clear: I’m talking about the “business” stuff everyone always says we have to do, even though a small […]

READ MORE

Back in the day we had no budget for marketing. So my partner and I would hit up the local networking events every week. For the most part they were completely worthless, and soul-sucking. Everyone there was a shark and […]

READ MORE

On a hunch yesterday I started Googling “[insert city here] freelance graphic designer.” I looked at New York, Seattle, San Fran, London, and more. I spread from there to agencies. I saw sites from well-established peeps to ones who, as […]

READ MORE

As a creative entrepreneur, sometimes it feels like you’re supposed to be automatically awesome at creating a stellar brand for your solo business. The truth is, perfecting your own brand is the hardest job – with the toughest client – you’ll ever face. […]

READ MORE

But if you have any experience with Google Analytics, you know that it can be a little overwhelming at first. And maybe you’re not exactly sure how to use it. But if you know how to use it, it can be a […]

READ MORE

It’s no secret that some fonts are taken more seriously than others – think Papyrus, Comic Sans, etc. (Try not to vomit.) However, the nuances of font use are more subtle than that. Just like you select a color palette depending […]

READ MORE

Your portfolio is online, you have a stack of business cards handy, you’re trying all of the traditional methods to find new clients, and yet…nobody’s knocking on your door. Now what? Client acquisition is one of those tasks you’ll need […]

READ MORE

Asking for referrals can be pretty nerve-wracking. The good news: If you do it right, you only have to do it once (per client). That’s the biggest value this post has to offer you. It gives you a process that […]

READ MORE

Social Media is notorious for being a hotbed for overly honest confessions, offensive rants, and embarrassing photos you don’t want your employer seeing. To an extent, that’s expected for one’s personal page; it is yours to share what you want. […]

READ MORE

Let’s pretend the internet doesn’t exist. Given that you are reading this blog while online I appreciate such a concept may be pretty hard to get your head around but please, bear with me. Picture the scene. You’ve left your […]

READ MORE

It seems like trends these days come to life and go to the grave in the time it takes to eat a sandwich. Designers have a difficult job of keeping abreast of typography trends and an even more difficult time […]

READ MORE

Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or […]

READ MORE

If you’ve ever experienced the “joy” of moving* (especially if you’ve accumulated furniture), you know that not only are you learning the ropes in a new community personally, but as a business, nobody knows you. Nobody knows that you volunteered […]

READ MORE

As a graphic designer, one principle responsibility we have is to convey a message effectively via visual means. The following ads are inspirational in that regard. Few, if any, words are used in most of these advertisements, but the visual […]

READ MORE

Graphic design jobs are frequently few and far between. It’s important that you are prepared for any design job interview you might be lucky enough to land. Below you will find a number of tips to help you be more […]

READ MORE

Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really hurt a company’s image.  Below you will find 5 Dos and 5 Don’ts when it […]

READ MORE

I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington.  He emphasized the importance of “dressing your design for the occasion”.  “It’s important to keep the company’s personality and […]

READ MORE