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How much work do you donate in a given year? None? Why not? If you’re charging appropriately using value-based pricing, you can probably afford to donate at least one project annually to charity. Imagine what good could be done if every designer donated […]

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Two new users join LinkedIn every second, making it one of the fastest growing social media networks, especially for professionals. And because it’s a business networking site, people expect – and many times welcome – freelancers approaching them to help […]

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Once upon a time I owned a video production agency. We worked with high-end event planners who could afford $30-150k per project. We tried all sorts of inbound marketing tactics to get leads for projects, but eventually realized we had […]

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In the past year or so, I’ve been the “brains” behind around 6 product launches that grossed anywhere from $300k – $625k / year within a week of launching (so $25k – $52k in monthly revenue). These launches were totally […]

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In the old days when things got quiet, you simply picked up the phone and made a few calls to stir things up. Or you made a list of companies you wanted to work for and cold-called them. Now it’s […]

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We all know how easy it is to fall into our routines and somehow, implementing a digital strategy can become just another task on our endless list of things to do. The fact is, putting a marketing plan for internet […]

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I wrote a whole intro for this post, but then I scrapped it and decided to just get right into it :-). So! Here are 4 things we’ve recently upgraded with our creative agency’s web coding service, Reliable PSD, that gave us […]

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Especially in this digital age, you may question the need for business cards. Isn’t it just one more expense that “old” people use? Don’t people nowadays just clink smartphones together or text contact information? You might be surprised. Traditional methods […]

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Does your website list a half dozen or more capabilities: logo design, website design, print, SEO, photography, video, PR? Are you afraid of losing out on any opportunities that a client or prospect might bring you? Perhaps you figure if […]

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I’ve tried for a while now to “crack” Facebook targeting for our agency, and for our agency’s new “design to code” branch, Reliable. But the click farms have always been a problem. In case you’re not up-to-speed on the “click […]

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You’ve probably heard the general rule: Serif for print, sans serif for screen. Is that really all there is to choosing a print typeface? Does it mean you can never use a sans serif in print, even if it would […]

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When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, […]

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If actively seeking out and finding clients is something you enjoy, then it’s safe for you to skip this post. To be clear: I’m talking about the “business” stuff everyone always says we have to do, even though a small […]

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