Your first email you send a new prospect is the most important one. A bad, mediocre, or even average one will instantly send up to 90% or more of them away. A good one, though, will get you a reply […]

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I love direct mail. The fact that the world has gone digital just makes it even more relevant than ever. We’re so inundated with emails and Facebook and all the rest that holding a printed, crisp, personal letter has a […]

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