Téa Liarokapi is a Senior Content Writer for Moosend, an email marketing and marketing automation platform, and an obsessive writer in general. In her free time, she tries to find new ways to stuff more books in her bookcase and content ideas - and cats - to play with.
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Email marketing is one of the most effective tools for businesses that look to generate a steady stream of customers and retain the existing ones. And with good reason: Email marketing’s ROI is one ...