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I’ve tried for a while now to “crack” Facebook targeting for our agency, and for our agency’s new “design to code” branch, Reliable. But the click farms have always been a problem. In case you’re not up-to-speed on the “click […]

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You’ve probably heard the general rule: Serif for print, sans serif for screen. Is that really all there is to choosing a print typeface? Does it mean you can never use a sans serif in print, even if it would […]

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Marketing. That dirty ‘M’ word. How dare they not warn you of it in design school. “Do good work” — they say. “Create a great portfolio” — they say. “Look after your clients” — they say. And supposedly, the money […]

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When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, […]

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If actively seeking out and finding clients is something you enjoy, then it’s safe for you to skip this post. To be clear: I’m talking about the “business” stuff everyone always says we have to do, even though a small […]

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I recently had one of the best moments of my life. My son (who’s currently 4 years old) randomly came up to me one day and said, “Dad, I’m going to be an artist when I grow up.” Why was […]

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Out of the thousands of fonts available online, how can you know which are the best fonts for logos? (Especially when many of them start looking the same after a while.) This task is even harder if no one ever told […]

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you […]

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I consider myself an incredibly fortunate person. Through a combination of hard work and luck, I am a freelance designer – my dream job. For all of its ups and downs, complications and stressful moments, this is a career that […]

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Maybe you’re still only dreaming about starting your own design business. Or perhaps you’re doing a few side-jobs in your free time hoping to start a design business full-time. Maybe you’ve just started your design business but need a bit […]

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Let’s start with the obvious: not all of your clients are candidates for long-term relationships. Okay, so you’ve been hired to do a project for a client. Pretty straightforward, right? Well, I’m here to challenge you to venture beyond the immediate project […]

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There’s a common thread amongst all of the products and services I create or am a part of: they’re expensive. Not ridiculously expensive. But when you compare them to the other products and services out there, they’re either priced above-average […]

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I get that it’s possible to make good money without ever dealing with clients. But still, I’m going to go out on a limb and guess: you work with clients on an almost-daily basis. And, let’s be honest, clients can […]

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