Freelance to Founder Podcast Art

Clay and Preston have each grown their own one-person businesses to something much bigger and now they offer weekly coaching calls with freelancers ready to do the same. Your weekly dose of real-world, practical, actionable advice to take your service-based business to the next level—with occasional surprise guest experts or deep dives on must-have skills for success.

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This week on Freelance to Founder:

S11 E1 — Hiring 50 Contractors in a Year (Whew!)

On today’s show, we talk with Karl who’s holding on tight while his writing business is growing fast.  After writing for a few highly technical development blogs, Karl’s business exploded and he now works with 50 writers to deliver articles for his clients. And while Karl is crushing it by so ....

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More recent episodes:

S10 E12 — Close 90% of Clients (without Proposals)

On today’s episode we chat with Brady, who is building a web design business from his home in northern Idaho, USA. Brady has already built up a small team of contractors and aims to get the business running almost on autopilot in the next 6-12 months. To do that, he’s got to first perfect his sa ....

S10 E11 — Coaching at Scale

On today’s episode, we chat with Brendan—a sales consultant who wants to scale his business to something bigger. And while he finally started hiring people to help him scale, he’s still a bit unsure about a path forward. He’s working on a course for more passive income and he’s trying to t ....

S10 E10 — How to Speak Your Clients' Language

On today’s show, we chat with Jon who’s a physical product designer and prototyper.  Jon’s got a highly technical business—which you’ll see as we chat with him on the episode today. That means that Jon is very smart when it comes to product design and 3D printing, but has a hard time tran ....

What people are saying about Freelance to Founder:

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—Matt Rudnitsky

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S10 E9 — Should You Branch Out or Niche Down?

On today’s show, we chat with Christine, the founder of Bryant Creative Company. Christine has a nice freelance business where she works on graphic design and branding for her clients.  But over time, Christine has also begun to offer additional services such as web design—which, frankly, she d ....

S10 E8 — Do You Have the Wrong Target Audience?

On today’s show we chat with Augusto who’s running a local branding and video marketing company in the United States. Augusto has chosen to target local latino businesses because he feels they’re underserved and can really use his expertise. But Augusto keeps hitting a wall: his target audienc ....

S10 E7 — You've Been Lied to About "Work/Life Balance"

On today’s episode we chat with Adii Pienaar who recently published a book titled Life Profitability: The New Measure of Entrepreneurial Success. As someone who’s very motivated by the lifestyle that freelancing and entrepreneurship can offer, I was intrigued when I first learned about Adii’s  ....

S10 E6 — Do Clients Treat You Like an Expert? or Employee?

On today’s episode, we have a conversation with Matt Essam who helps freelancers attract and find their dream clients. Have you ever felt like you are more of an employee than a partner when it comes to your client relationships? Maybe you feel like you don’t have any creative input on your proj ....

S10 E5 — Collabs vs. Hiring

On today’s show, we check in with Margaret Ryland. Now, if that name sounds familiar, that’s because Margaret joined us originally on Season 8 to talk about her branding and design business. Since we last talked, Margaret has had some luck on collaborating with other creatives, but is still stru ....

S10 E4 — 12 Mo. of Revenue in 30 Days

On today’s show, it’s just Preston and Clay. That’s because in early January, Preston asked Clay how things were looking for the new year and his response was something like: "I’ve already hit my 6 month revenue goal." Yeah, it was January 7th. NUTS! A couple weeks later—Before January was ....

S10 E3 — Less Convincing, More Closing.

On today’s episode we have a coaching call with Shelley, who works in the music industry—which can be a tough gig right now, but Shelley is making it work. There’s just a small problem with her principal business—booking artists into venues. Getting clients to understand the value Shelley br ....

S10 E2 — Are You Stuck in "Create" Mode?

On today’s show, we have a chat with Erica who, frankly, intimidates both Clay and me. That’s because Erica is working with some of the brightest people in the world to solve some of the biggest problems faced by humanity. But despite working with some incredible clients and solving some meaning ....

S10 E1 — 3 Ways to "Spy" on Your Ideal Client

3 Ways to Spy on Your Target Audience  On today’s episode, we have a coaching call with Nikolai—a freelance Webflow developer living and working in New Zealand. Nikolai’s entire freelance business completely turned around when he decided to focus exclusively on Webflow, showcasing the power o ....

S9 E14 — Leader vs. Entrepreneur

On today’s episode, we have a great coaching call with Andrea, who’s growing her agency—helping companies get the most out of the popular marketing software, Hubspot.  Andrea has hired contractors to help grow her business in the past and just a month before this conversation, Andrea hired he ....

S9 E13 — Are You Optimizing for Profit?

On today’s episode, we chat with Yusef who’s building his own small product design agency. Yusef’s got a lot going for him: he’s got great cashflow, he’s getting new clients regularly, and he enjoys the work he’s doing. But when it comes to the most profitable projects in his business, h ....

S9 E12 — Getting Out of Your Own Way

In today’s episode, we chat with an up-and-coming agency-builder, Maddie. And during our conversation we come up against one of the most common issues hold many of us back: Getting out of our own way. The thing is, Maddie is extremely bright. She’s got a lot of great things going. And she’s go ....

S E — Will Clients “Subscribe” to Freelancing?

On today’s episode we mix it up a bit with Craig Solid—a consultant in the healthcare space. Craig’s business is going well and he’s trying to figure out how to better serve his clients on an ongoing basis and potential find some subscription revenue as well. What we uncover is a potential m ....

S9 E11 — Make Art, Make Money

On today’s show I (Preston) have a really great conversation with James O-Reilly, an indie artist who’s working on making the transition from freelancer to founder. James has had heaps of work come in over the last year which is good because he's making good money as an artist, but he’s not ex ....

S9 E10 — Working From Anywhere (Remote Works Podcast Sneak Peek)

To listen to more episodes or subscribe to Remote Works, click here. On today's bonus episode, I share with you a fun podcast called 'Remote Work' from the team at Citrix. You know how, before Covid, only a relative few of us knew how great it was to work from anywhere? Well, Remote Works is on a mi ....

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