Ivana Drakulevska is a senior SEO and a Shakespeare devotee with a flair for writing content on all things SaaS sales and marketing (because great storytelling isn’t just for the Bard.) When she’s not optimizing content, she’s either wrangling two overly opinionated pups or navigating the city on two wheels, proving that life is indeed much more delightful on a bicycle. A relentless advocate for green politics, she believes marketing can be a force for good (because the planet deserves better branding).
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In creative projects, unmet expectations can be a recipe for disaster. Even the most exciting project can spiral into frustration if you don’t meet your client’s expectations from the beginning. C...