Richard Conn is the Senior Director for Demand Generation at 8x8 Communications as a Service, a leading communication platform with integrated contact center, voice, video, and chat functionality. Richard is an analytical & results-driven digital marketing leader with a track record of achieving major ROI improvements in fast-paced, competitive B2B environments.
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Gathering pertinent information from a prospective client in your sales process can be crucial — this can be done during a discovery call. But what is a discovery call? And what does it accomplish i...